Marketing Manager
Two Barrels LLC
Salt Lake City, UT (Remote)
$100K/yr - $120K/yrIn-houseFull-timeSenior level7+ years exp.
6 hrs ago
Digital Marketing Manager
New Hampshire, USA (Remote)
$95K/yr – $105K/yrMid Level3+ years expFull time
Posted 14 hrs ago
Job Summary
Own and optimize the digital strategy across paid search, paid social, SEO, local search, websites, and CRM automation while partnering with franchise owners to review performance, onboard new franchises, manage agencies and budgets, mentor two direct reports, and turn data into smart budget decisions.
- Lead performance reviews with franchise owners and explain results in plain language
- Pilot AI-enabled campaigns and build playbooks franchise owners can adopt
- Scale successful pilots into franchise-friendly processes
Job Description
Responsibilities
- Own digital strategy across paid search, paid social, SEO, local search, websites, and CRM automation
- Be the go-to marketing partner for franchise owners: lead performance reviews, explain results in plain language, and build local action plans
- Run digital onboarding for new franchisees, from campaign launch to listings, lead tracking, and training
- Manage agencies, vendors, and budgets, and hold partners accountable for lead quality and ROI
- Lead and develop two direct reports
- Turn data on cost per lead, booking conversion, ROAS, and revenue into smart budget decisions
- Build our answer engine optimization (AEO) roadmap so Voda wins in AI-powered search
- Pilot AI-enabled campaigns, conversational lead capture, and automated follow-up
- Scale the pilots that work into simple playbooks franchise owners can adopt
- More qualified leads, a lower cost per lead, stronger conversion to revenue, better local search visibility, and franchise owners who trust and adopt the programs you build
Requirements
- 3-5 years of digital marketing experience, including supporting franchise owners in a franchise system or a franchise-focused agency
- Hands-on skill with Google Ads, Meta Ads, SEO, Local SEO, analytics, CRM automation, and landing-page conversion
- Experience managing agencies, budgets, and people
- A track record of using data to grow leads and revenue
- Hands-on experience applying AI to marketing, plus a working knowledge of AEO
Preferred
- HubSpot
- GA4
- Google Tag Manager
- Google Business Profile
- SEMrush
IICRC
2.6 Glassdoor
The IICRC is a certification and standard-setting non-profit organization for the inspection, cleaning, and restoration industries. In partnership with regional and international trade associates, the IICRC serves more than 50 countries with offices in the United States, Canada, United Kingdom, Australia, New Zealand, and Japan.
Founded in 1972
Las Vegas, Nevada, USA
100 employees (10 in marketing)
0% recommend to a friend
Salaries
Posted range
$95K/yr – $105K/yr
Taken straight from the job posting.
The middle of this range ($100K) is in line with the median base salary for Digital Marketing Manager roles in the United States ($100K).
Digital Marketing Manager median pay in the United States
Most pay falls between $88K and $115K. Based on 95 salaries.
Marketing Team
Marketing Team Size
7 (7% of company)
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
3
Traffic Signals
Monthly Visitors
50.1K
Traffic Source Mix
Search
69.4%
Direct
23.2%
Referral
4.7%
Social
0.7%
Paid
0.1%
Headcount Trend
Current headcount: ~100
Links
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