Digital Marketing Specialist

Responsibilities

• Develop and implement digital marketing strategies aligned with company objectives and brand guidelines.
• Plan, coordinate, and manage approved digital marketing campaigns across relevant online channels.
• Create engaging digital content for websites, email campaigns, newsletters, and approved social media platforms.
• Monitor online brand presence and identify opportunities to improve customer engagement.
• Coordinate with content creators, graphic designers, and marketing partners to develop promotional materials.
• Conduct market research to understand customer preferences, industry developments, and competitor activities.
• Assist with search engine optimization (SEO) strategies to improve website visibility and organic traffic.
• Maintain digital content calendars and ensure marketing materials are published according to schedule.
• Track campaign performance using relevant analytics platforms and prepare regular reports.
• Analyze website traffic, customer engagement, conversion trends, and other marketing performance indicators.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, Business Administration, or a related field preferred.
• Two or more years of experience in digital marketing, online advertising, content marketing, or a similar position preferred.
• Knowledge of digital marketing strategies, SEO, content development, and online brand management.
• Familiarity with website analytics and marketing performance measurement tools.
• Experience with social media management and approved digital communication platforms.
• Strong written and verbal communication skills.
• Excellent organizational and project management abilities.
• Strong analytical and problem-solving skills.
• Proficiency in Microsoft Office, Google Workspace, and common digital marketing tools.
• Ability to manage multiple projects and meet deadlines in a remote environment.

Preferred

• Experience with Google Analytics, SEO tools, email marketing software, or content management systems.
• Familiarity with website management and e-commerce platforms.
• Knowledge of customer engagement strategies and digital marketing analytics.
• Experience preparing campaign reports and interpreting marketing performance data.
• Understanding of cannabis advertising restrictions and responsible marketing practices.
• Ability to develop creative marketing ideas while maintaining consistent brand messaging.

Benefits

• Compensation and additional employment benefits will be discussed during the hiring process.