Credit Card Marketing Strategy & Implementation Manager

Responsibilities

• Develop and support marketing strategies for new credit card product launches, refreshed products, and ongoing engagement initiatives for existing cardmembers.
• Build go-to-market strategies and campaign plans designed to drive product adoption, customer engagement, loyalty, and desired cardmember behaviors.
• Translate high-level marketing strategies into detailed execution plans, business requirements, timelines, milestones, and deliverables.
• Support early engagement and loyalty marketing initiatives, ensuring campaign strategies align with product objectives and customer needs.
• Manage multiple campaigns and initiatives simultaneously, balancing priorities, deadlines, and evolving business needs.
• Lead end-to-end execution of multi-channel marketing campaigns, including digital and print, awareness and targeted initiatives.
• Support internal agency briefings and creative development in partnership with the Campaign Strategy Lead.
• Coordinate the development, review, approval, and implementation of marketing creative across relevant channels.
• Partner with internal teams to implement marketing capabilities, including personalization and integration across customer journeys and marketing channels.
• Oversee campaign testing and user acceptance testing (UAT) prior to launch, helping ensure all creative, content, functionality, and customer experiences perform as intended.

Requirements

• 5–10 years of experience in direct marketing, digital marketing, campaign strategy, or marketing implementation.
• Proven experience developing and executing marketing campaigns, ideally within a multi-channel environment.
• Experience with marketing project or program management, including ownership of timelines, deliverables, stakeholder coordination, and execution.
• Ability to translate marketing strategies and business objectives into actionable business requirements and implementation plans.
• Strong understanding of the end-to-end marketing campaign lifecycle, including strategy, creative development, channel implementation, testing, measurement, and optimization.
• Highly proficient in Microsoft Excel and PowerPoint, with the ability to organize and analyze campaign information and develop clear, effective presentations.
• Excellent written and verbal communication skills, with the ability to collaborate effectively across business, marketing, creative, and technical teams.
• Strong organizational and prioritization skills, with the ability to manage multiple initiatives in a fast-paced environment and deliver against tight deadlines.
• A solutions-oriented mindset, positive attitude, and willingness to adapt as business needs and priorities evolve.
• Creativity, innovation, and a commitment to continuous improvement.

Preferred

• Experience in financial services, banking, or credit card marketing, including debit or credit card products.
• Agency-side marketing experience, particularly supporting financial services or large-scale marketing campaigns.
• Experience developing business requirements documents (BRDs) or translating business needs into functional requirements.
• Familiarity with Salesforce Marketing Cloud, PEGA, or similar marketing automation and campaign management platforms.
• Experience with digital, mobile, email, and post-login marketing channels.
• Background in customer segmentation, audience targeting, personalization, and customer journey optimization.
• Experience coordinating user acceptance testing (UAT), campaign approvals, and marketing compliance processes.

Benefits

• BLEND360 offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.