Sr. Marketing Strategist, Central

Responsibilities

• Reporting to the Lead Marketing Strategist at University of Rochester Medicine, the Senior Marketing Strategist supports the development and implementation of marketing, outreach, engagement and communications strategies for assigned departments, divisions, units or schools.
• Working within broader strategic direction established in partnership with the Lead Marketing Strategist and Marketing leadership, the Senior Marketing Strategist manages moderately complex initiatives and independently leads defined campaigns and projects with clear objectives, audiences and key performance indicators.
• The Senior Marketing Strategist acts as the project manager for marketing and communication plan components by establishing schedules, due dates and budgets.
• The Senior Marketing Strategist is responsible for communicating progress both in-person and through written management presentations in terms of campaign implementation and project status as well as campaign effectiveness based on plan objectives and key performance indicators to both the leadership of their assigned areas and to Marketing and Communications leadership.
• The Senior Marketing Strategy Strategist has advanced knowledge of their assigned areas in terms of the types of services or activities provided (the “product”), the target audiences and their needs, competition or obstacles hindering the achievement of objectives and the drivers of growth (i.e., provider referrals, direct-to-consumer promotion, etc.).
• At the same time, the Senior Marketing Strategist applies their understanding of how marketing, outreach and communication can be employed to help the leadership of their assigned areas accomplish their objectives.
• The Senior Marketing Strategist provides support for non-assigned areas depending on leadership priorities, bandwidth and the intensity of work from assigned areas, as needed.
• ESSENTIAL FUNCTIONS Department/Division/Unit Business Support
• Partners with leadership in assigned URochester Medicine departments, divisions or service lines to understand business priorities and identify marketing needs and opportunities
• Contributes marketing expertise and recommendations that support business objectives and priorities of assigned areas by partnering with the administrative leaders to identify, prioritize and develop marketing and business goals.

Requirements

• Bachelor's degree in Communications, Marketing, Business Administration or related field that includes some writing experience and 5 years of relevant and progressive experience required
• 7 years of relevant experience preferred
• Master's degree preferred
• Or equivalent combination of education and experience
• Knowledge of HIPAA privacy rules and HIPAA consent authorization process required
• Demonstrated proficiency in writing, editing, and shaping content for external audiences across web, newsletters, social media, paid campaigns, presentations, and other channels required
• Strong interpersonal, written and verbal communication skills required
• Ability to provide context and/or reshape material as needed required
• Experience developing and implementing integrated marketing plans that support business goals, brand strategy, reputation, engagement, growth, and measurable outcomes with proven results strongly preferred.
• Strong organization and project management skills, with the ability to manage multiple campaigns, projects, deadlines, stakeholders, vendors, and competing priorities with minimal supervision strongly preferred.

Preferred

• Master's degree preferred
• 7 years of relevant experience preferred
• Experience with data analysis and metrics, including campaign data, media outcomes, digital analytics, audience response, stakeholder feedback, and dashboard reporting preferred.
• Experience with paid media, campaign budgets, marketing technology, content management systems, email/newsletter tools, social media platforms, digital analytics tools, PowerPoint, or related communications technology preferred.
• Strong interpersonal, consultation, presentation, and relationship-building skills; comfortable working with leaders, faculty, clinicians, staff, agencies, vendors, and cross-functional teams preferred.