Marketing Strategist

Responsibilities

• Support, develop and execute comprehensive marketing strategies aligned with VOM's annual goals.
• Collaborate with the internal data team to meticulously analyze data, including source codes and tracking analytics. Use insights to inform audience segmentation tactics and measure campaign ROI. Develop actionable insights based on data analysis.
• Craft effective communication strategies across various channels, including email, digital ads, direct mail appeals, and landing pages.
• Collaborate with and communicate clearly with ad partners, marketing team members, and cross-functional teams, including copywriters, graphic designers, operations, and ministry teams to drive results.
• Thrive in the fast-paced and ever-changing marketing world, adapting to new technologies, donor behaviors, marketing trends and ad partner opportunities.
• Uphold VOM's brand position and messaging standards in collaboration with the messaging and creative teams.
• Place Christ first in all marketing endeavors. Commit to excellence, offering the Lord your best attitude, effort, and ideas.
• Other duties as assigned.
• Working Conditions: Typical office environment and hours with some flexibility.
• Optional: Infrequent opportunities for domestic travel.

Requirements

• [Required] Bachelor's degree in Marketing, Business, or related field.
• [Required] Minimum of three years' experience in a marketing role, communications, journalism or related role.
• [Required] Proven track record of successful campaigns and data-driven decision making.
• [Required] Have a servant's hart, be a continuous learner, and work well in a team setting.
• Proficiency in project management software, business software, and web technologies.