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Manager, Engagement Strategy
Philadelphia, PA (On-site)
$66K/yr – $91K/yrManager5+ years expFull time
Posted 4 hrs ago
Job Summary
Own and lead social engagement strategy across digital channels, translating data and competitive insights into actionable recommendations for creative and client teams, while guiding platform builds, governance, and multi‑channel initiatives.
- Develop POVs and campaign recommendations informed by analytics
- Lead social strategy conversations and publish findings to cross‑functional teams
Job Description
Responsibilities
- Channel fluency with digital and social platforms (this includes leading platform build and launch activities)
- Advanced media literacy; comfortable advising on media tactics
- Identifying new social/digital trends or channels/platforms
- Developing POVs, campaign recommendations, governance, and guidance docs
- Comfort with social analytics and developing platform and audience insights
- Being the most socially savvy person in your network
- Able to conduct competitive landscape analysis
- Leading social strategy and supporting development of multi-channel initiatives
- Digging into data to develop and refine insights that make communities, social platforms, and partnerships valuable to achieving client goals
- Crystalizing compelling insights and synthesizing research observations in to actionable insights for the creative and client teams to execute
Requirements
- Minimum 5-6 years of social strategy
- Agency experience, pharmaceutical experience, or oncology experience preferred
- BA or BS required
- Comfort working with social analytics and developing platform and audience insights
- Expert level diplomacy and professionalism with heightened common sense
- Excellent relationship management and presentation skills
- Highly organized and detail oriented
- Creative mindset with strong knowledge of current social web and content development and emerging trends
- Comfort working in a fast-paced environment with cross-functional teams
Digitas Health
Digitas Health is connected, for good. The first global connected-health agency, we specialize in bringing health brands and humans closer—as they should be. Health is for all of us, after all. So where data informs, we add our instinct. Where intelligence empowers, we bring our empathy. And where creativity comes first, we remember it comes from all of us. Because for us, good is more than a metric. It’s a mindset. A mantra. A must. With offices in Philadelphia, New York, and Chicago, Digitas Health is a member of the world’s largest healthcare communications network, Publicis Healthcare Communications Group. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.
Salaries
Posted range
$66K/yr – $91K/yr
Taken straight from the job posting.
Marketing Strategy median pay in the United States
Most pay falls between $95K and $170K. Based on 765 salaries.
Marketing Team
Marketing Team Size
162 (17% of company)
Marketing Roles Posted (Last 30 Days)
14
Traffic Signals
Monthly Visitors
5.7K
Traffic Source Mix
Search
36.4%
Direct
47.6%
Referral
7.3%
Social
7.4%
Paid
1.1%
Headcount Trend
Current headcount: ~971
Links
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