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University of Rochester

Brand

  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Open positions26 open marketing positions

University of Rochester logo

Social Work Manager

University of Rochester

New York, USA (On-site)

$81K/yr - $110K/yrIn-houseFull-time
3 days ago
University of Rochester logo

Senior Social Media Specialist

University of Rochester

Goodwell, OK (Hybrid)

$71K/yr - $106K/yrIn-houseFull-timeSenior level5+ years exp.
10 days ago
University of Rochester logo

Lab Clin Supt Tech 5 Media Prep

University of Rochester

New York, USA (On-site)

$24/hr - $34/hrIn-houseFull-time
2 weeks ago
University of Rochester logo

Senior Director, URMC Alumni & Volunteer Engagement

University of Rochester

Rochester, NY

$109K/yr - $164K/yrIn-houseFull-time
3 weeks ago
University of Rochester logo

Marketing Specialist II

University of Rochester

Brighton, NY (On-site)

$61K/yr - $85K/yrIn-houseFull-timeMid level3+ years exp.
4 weeks ago
University of Rochester logo

Content Assistant Director, UM&C

University of Rochester

Rochester, NY (On-site)

$78K/yr - $116K/yrIn-houseFull-timeDirector/executive7+ years exp.
4 weeks ago
View all 26 jobs

Company overview

The University of Rochester is a private research university located in Rochester, New York. Our campuses are home to more than 6,500 undergraduates and nearly 5,500 graduate students who come from across the United States and around the world to pursue their academic goals. We offer bachelor's, master's, and doctoral degrees through our seven schools and various interdisciplinary programs. Our Yellowjackets compete in NCAA Division III for athletics. With its affiliated UR Medicine health system, we are the largest employer in the Greater Rochester area.
Founded in 2016
Rochester, New York, USA
11K employees (378 in marketing)
rochester.edu

People

Founders and leadership

Tim Guida
Tim Guida
Founder, UR Ortho
At the company for 5 years 1 month

Marketing leadership

Parnika Kulkarni
Parnika Kulkarni
VP of Marketing
At the company for 1 year 1 month
Sid Bhattacharya
Sid Bhattacharya
Associate Vice President Marketing
At the company for 2 years 1 month
Stephen Dow
Stephen Dow
Assistant Vice President, Creative and Brand Strategy, University of Rochester
At the company for 18 years 11 months
Erin Martin Kane
Erin Martin Kane
Associate Vice President of Marketing Communications and Donor Engagement
At the company for 11 years 1 month

Hiring contacts

Patrenia O.
Talent Acquisition Recruiter
At the company for 8 years 4 months
Demeara Torres
Demeara Torres
Talent Acquisition Specialist
At the company for 12 years 1 month

Hiring activity

Open marketing jobs over time

26 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$20.4M

Last raise

$18M

Grant, 2 years ago

Funding history

Sep 2023

Grant University Of Rochester Medical Center · $18M

Jul 2023

Grant University Of Rochester Medical Center · $75K

Sep 2022

Grant University Of Rochester Medical Center · $50K

Sep 2016

Grant University Of Rochester Medical Center · $2.3M

Audience

Monthly website visitors
5.3M
Month over month-7%
Quarter over quarter+13.8%
Top sourceDirect (47.9%)
Ad budget per month$430.6K
Average search rank42.6
Traffic source mix
Direct
47.9%
Search
45.9%

News

University of Rochester unveils new logo, sparking mixed reactions
Oct 7, 2025 • Democrat and Chronicle
University of Rochester unveils new branding, replaces ‘UofR’ nickname with ‘URochester’
Oct 6, 2025 • WHEC.com
University of Rochester ushers out U of R, welcomes URochester in rebrand
Oct 6, 2025 • RochesterFirst

Links

rochester.eduLinkedInCrunchbaseX (Twitter)

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Headcount -0.8% year over year
Referral
4.6%
Social
0.8%
Paid referral
0.7%

LinkedIn followers

Follower count and growth

Total followers

145.1K

12-mo growth

—

Monthly growth

+0.6%

Salaries

Typical salary range

$60,431 – $84,603

/ yr

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University of Rochester insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2016
Headquarters
Rochester, New York
Employees
10001+
Flat last 12mo
Marketing team
378
3% of company
96 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Series B–like · Flat headcount last 12 months · More mature
Trend
2023-03-27 -> 2026-01-05
Headcount (12 months)
-0.8%
Last funding round
30 months ago
Negative news (120 days)
0
Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
5.3M
Month over month-7%
Quarter over quarter+13.8%
Top sourceDirect (47.9%)
Traffic source mix
Direct
47.9%
Search
45.9%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 1.9M organic clicks / 38.2K paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+9,281
Ad budget per month
$430.6K
Average search rank
42.6

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

145.1K

12-mo growth

—

Monthly growth

+0.6%

Job openings

Shows open jobs, growth, and role changes.

Main result
197 open jobs
Open jobs trend: —
Trend
2025-04-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
Supvr, Materials Supply Opns

Marketing team size

Shows saved marketing team size.

378
3% of the company • 96 saved marketing people

Average years of experience

Shows typical years of experience across saved people.

11 years
Based on 50 people.

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 378.

Funding

Shows saved funding data.

Total funding
$20.4M
Last raise
Grant
2 years ago
Funding details
Amount raised
$20.4M
Last round
Grant
Last fundraise
2 years ago

News

Shows saved company news.

University of Rochester unveils new logo, sparking mixed reactions
Oct 7, 2025 • Democrat and Chronicle
University of Rochester unveils new branding, replaces ‘UofR’ nickname with ‘URochester’
Oct 6, 2025 • WHEC.com
University of Rochester ushers out U of R, welcomes URochester in rebrand
Oct 6, 2025 • RochesterFirst
4.6%
Social
0.8%
Paid referral
0.7%