Senior Social Media Specialist

Responsibilities

• Reporting to the Director, Brand Marketing, the Senior Social Media Specialist manages the day-to-day execution of the University's flagship social media channels, translating institutional priorities into compelling, audience-centered content across platforms. The role manages the editorial calendar, social-first content production, content coordination, and content optimization, ensuring social media efforts support the University's brand, reputation, awareness, and recruitment goals.
• Working closely with colleagues across University Marketing & Communications and social media partners throughout the University, this position translates enterprise campaigns, priorities, and key initiatives into coordinated, platform-specific social media content and activation plans.
• The Senior Social Media Specialist coordinates content production, executes integrated social media campaigns, and manages publishing and channel operations to deliver a consistent, high-quality social media presence.
• A highly organized editorial and content operations leader, this role ensures the University's flagship social media channels remain coordinated, audience-focused, and aligned with brand standards, platform best practices, and evolving social media trends.
• Editorial Strategy, Content Planning & Programming - Owns development and management of the flagship social media editorial calendar, ensuring alignment with institutional priorities, campaign objectives, audience needs, and content strategies.
• Editorial Strategy, Content Planning & Programming - Translates enterprise initiatives, brand campaigns, enrollment priorities, research stories, and key University moments into coordinated, platform-specific content plans.
• Editorial Strategy, Content Planning & Programming - Maintains content programming frameworks that balance always-on storytelling, timely and trending content, campaign amplification, audience engagement, and community-building
• Editorial Strategy, Content Planning & Programming - Executes established content pillars, publishing cadence, and narrative arcs to maintain a consistent and strategically aligned social media presence.
• Editorial Strategy, Content Planning & Programming - Identifies opportunities to elevate University strengths and differentiators through proactive storytelling and audience-centered content planning.
• Editorial Strategy, Content Planning & Programming - Establishes workflows, production processes, content standards, and quality-control measures to ensure efficient and effective content development.

Requirements

• Bachelor's degree in communications, marketing, journalism, or a related field
• and 5 years of relevant experience in social media strategy, content leadership, or digital marketing required
• Or equivalent combination of education and experience
• Demonstrated experience developing and executing enterprise-level and flagship social media strategies for a complex organization preferred.
• Strong editorial judgment and storytelling skills preferred.
• Demonstrated experience leading integrated social media campaigns across multiple stakeholder groups and business objectives preferred.
• Experience managing social media during high-profile, sensitive, or reputation-impacting situations preferred.
• Experience advising senior leaders and stakeholders on social media opportunities, risks, and best practices preferred.
• Experience using social listening, competitive intelligence and audience research to inform strategic decisions preferred.
• Experience developing content governance frameworks, workflows, and account and/or publishing standards preferred.

Preferred

• Demonstrated experience leading integrated social media campaigns across multiple stakeholder groups and business objectives preferred.
• Experience managing social media during high-profile, sensitive, or reputation-impacting situations preferred.
• Experience advising senior leaders and stakeholders on social media opportunities, risks, and best practices preferred.
• Experience using social listening, competitive intelligence and audience research to inform strategic decisions preferred.
• Experience developing content governance frameworks, workflows, and account and/or publishing standards preferred.
• Knowledge of social media accessibility, HIPAA compliance and risk management preferred.
• Editorial leadership and content curation preferred
• Demonstrated skill in cross-functional collaboration and clear communication with senior stakeholders preferred
• Strong verbal, written and interpersonal communications skills with demonstrated proficiency on writing and editing social content targeted to key audiences preferred.