Sr Marketing Manager, Amazon

Responsibilities

• Serve as the primary marketing lead for the Amazon channel — account-facing across the retailer and internally across the RMEO organization.
• Develop and own the Amazon account marketing strategy in partnership with Product Marketing, CoEs and Sales
• Build the Amazon marketing calendar to maximize channel potential across seasons, launches, and key moments
• Drive Amazon sell-through, ROAS, and share growth by brand across the Amazon channel
• Partner with the CoEs to ensure Amazon account success while adhering to omnichannel standards and guidelines
• Coordinate cross-functionalresources from Growth & Demand , Digital Shelf & CRM (PDP standards), Brand CoE (briefs), and IHA/Content (assets)
• Own Amazon retailer relationship in regards to marketing— including Amazon Ads reps, Amazon Retail team, and agency partners
• Lead A+ content, brand store, and PDP execution in partnership with IHA and Digital Shelf & CRM — briefing content against Amazon spec
• Manage Amazon search rank, sponsored placement, and organic ranking strategy in partnership with Growth & Demand
• Own Amazon algorithm intelligence — search terms, competitive positioning, and organic performance drivers

Requirements

• 7+ years of Amazon marketplace, ecommerce, or retail media experience
• Proven track record developing and executing Amazon growth strategies including Sponsored Ads and DSP
• Strong understanding of Amazon algorithm, search dynamics, and PDP conversion drivers
• Strong quantitative and qualitative analytical skills with fluency in Amazon reporting tools
• Experience managing agency partners and cross-functional stakeholders
• Strong problem-solving and communication skills with the ability to educate and influence others in the organization

Preferred

• Amazon Vendor Central and/or Seller Central experience
• Experience with retail media planning and unified investment frameworks
• You have an account owner mindset — you treat Amazon like your own business, not just a marketing channel
• You are analytical, data-driven, and use performance data to drive decisions
• You have excellent attention to detail, follow-through, and a strong sense of urgency for deadlines
• You are a resourceful go-getter who thrives in a matrixed environment
• You partner effectively with brand, creative, digital shelf, and sales teams
• Understanding of A+ content, brand stores, and Amazon-specific content-to-commerce best practices