Marketplaces Senior Specialist, LATAM

Responsibilities

• Own regional marketing strategy and execution for key marketplaces across LATAM
• Localize global campaigns, manage media budgets, and collaborate with the Brand team to ensure creative relevance, cultural resonance, and compliance with marketplace standards
• Manage and optimize marketplace presence, including product detail pages (PDPs), brand stores, and merchandising strategies to maximize visibility and conversion
• Monitor customer reviews, ratings, and feedback to drive continuous improvement in brand perception and engagement
• Plan, execute, and optimize paid digital campaigns across search and display to achieve performance and efficiency goals
• Serve as the primary liaison for marketplace partners, distributors, and agencies, ensuring brand consistency and flawless execution
• Analyze marketing performance and marketplace trends, providing actionable insights to enhance conversion, engagement, and ROI
• Evaluate and develop new marketplace opportunities in collaboration with Sales to expand WHOOP’s regional footprint

Requirements

• 3-5 years of experience in digital or performance marketing within Amazon, Mercado Libre, e-commerce, retail, or consumer marketing
• Fluency in Spanish and English
• Demonstrated success managing campaigns and product visibility across Amazon and Mercado Libre.
• Experience operating in multi-country, cross-functional environments
• Strong project management and executional skills, with attention to detail and a data-driven mindset
• Excellent communication and stakeholder management skills, with comfort aligning regional and global priorities
• Proficiency in using performance metrics to inform campaign optimization

Preferred

• Passion for fitness, health, and technology is a plus