TikTok Shop Lead

Responsibilities

• Own the day-to-day management, optimization, and growth of Rythm's TikTok Shop.
• Manage product listings, merchandising, promotions, and overall storefront performance.
• Develop and execute strategies to drive traffic, conversions, and revenue through TikTok Shop.
• Build and manage TikTok Shop's affiliate and creator programs, including identifying, recruiting, and managing relevant creators.
• Partner with creators and internal marketing teams to develop engaging, conversion-focused content that drives product discovery and sales.
• Identify emerging TikTok trends, viral content opportunities, and new strategies to increase product visibility and engagement.
• Manage creator outreach, product seeding, affiliate commissions, and ongoing partnership performance.
• Monitor and optimize TikTok Shop advertising, promotional campaigns, and other available growth opportunities.
• Track key performance metrics, including GMV, conversion rates, affiliate performance, content engagement, and return on advertising spend.
• Partner with operations and logistics to ensure smooth order fulfillment, inventory availability, and customer satisfaction.

Requirements

• Proven experience directly managing and growing a TikTok Shop for a consumer-facing brand.
• A strong understanding of TikTok Shop Seller Center, affiliate programs, creator partnerships, and social commerce operations.
• Demonstrated success driving measurable sales growth through TikTok Shop, not just social media engagement or follower growth.
• Hands-on experience recruiting, managing, and optimizing relationships with TikTok Shop affiliates and content creators.
• A strong understanding of TikTok trends, content strategy, and what drives organic and paid conversions.
• Experience managing TikTok Shop promotions, advertising campaigns, and performance reporting.
• Strong analytical skills and the ability to evaluate performance, identify opportunities, and make data-driven decisions.
• Excellent communication skills and the ability to build relationships with creators and cross-functional partners.
• A highly organized, proactive, and resourceful approach to managing multiple initiatives.
• Somebody who thrives in a fast-moving, constantly evolving environment and is comfortable figuring things out without an established playbook.

Benefits

• Rythm Health offers a benefits package which includes:
• A highly competitive base salary.
• Meaningful equity aligned with the scope and impact of your role.
• A monthly Rythm membership with full access to at-home blood testing and personalized health insights.
• High ownership and visibility from day one, with the ability to make a meaningful impact.
• The chance to help shape the future of personalized health and preventative care.
• Flexible, remote-first work environment.
• A generous paid time off policy.
• 401(k).
• Multiple healthcare plan options, with select plans fully covered by Rythm.