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Whoop

Brand

3.5
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

The all-new WHOOP is here — your 24/7 wearable coach designed to help you improve your health, fitness, and longevity.
Founded in 2012
Boston, Massachusetts, USA
1.2K employees (124 in marketing)
www.whoop.com
55% recommend to a friend
50% positive business outlook

People

Founders and leadership

Aurelian Nicolae
Aurelian Nicolae
Co-Founder & Chief Hardware Engineer
At the company for 14 years 2 months
Will Ahmed
Will Ahmed
Founder & CEO
At the company for 14 years 9 months

Marketing leadership

Carly Burtnick
Carly Burtnick
Executive Assistant to the Chief Financial Officer & Chief Marketing Officer
At the company for 1 year 10 months
John Sullivan
John Sullivan
Chief Marketing Officer
At the company for 9 years 9 months
Kim Ferry
Kim Ferry
Vice President, Marketing Strategy & Operations
At the company for 10 months
Josh Friedman
Josh Friedman
Associate Vice President, Product Marketing
At the company for 2 years 10 months

Hiring contacts

Travis Upham
Travis Upham
AVP, Talent Acquisition
At the company for 7 years
Avery Bachman
Avery Bachman
Sports & Talent Marketing Manager
At the company for 6 years 2 months

Hiring activity

Open marketing jobs over time

29 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$404.8M

Last raise

Undisclosed, 2 months ago

Funding history

Jan 2026

Funding Round WHOOP

Aug 2021

Series F WHOOP · $200M

Oct 2020

Series E WHOOP · $100M

Nov 2019

Series D WHOOP · $55M

May 2018

Venture Round WHOOP

Mar 2018

Audience

Monthly website visitors
4.4M
Month over month+3.8%
Quarter over quarter-1.8%
Top sourceDirect (47.3%)
Ad budget per month$131.6K
Average search rank49.3
Traffic source mix
Direct
47.3%
Search
45.6%

News

WHOOP Eyes IPO, Glucose Monitoring
Nov 18, 2025 • Fitt Insider
Should You Buy the Whoop 5.0? We Tested It for 6 Months to Find Out
Nov 18, 2025 • Men's Health
Whoop Is Considering Going Public in the Next Two Years, CEO Says
Nov 12, 2025 • Yahoo Finance

Links

www.whoop.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount +28.5% year over year

Series C WHOOP · $25M

Referral
4.2%
Social
1.9%
Paid referral
0.9%

LinkedIn followers

Follower count and growth

Total followers

241.3K

12-mo growth

+45.1%

Monthly growth

+6.8%

Salaries

Typical salary range

$200,000 – $300,000

/ yr

Median base

$144,000

Median total

$144,000

Median experience

7 years

Submissions

20

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Open positions29 open marketing positions

Whoop logo

Lead, Lifecycle Marketing Automation

Whoop

Boston, MA (On-site)

$100K/yr - $150K/yrIn-houseFull-timeSenior level5+ years exp.
10 days ago
Whoop logo

Manager, Performance Marketing

Whoop

Boston, MA (On-site)

$100K/yr - $150K/yrIn-houseFull-timeManager4+ years exp.
5 weeks ago
Whoop logo

Product Manager II, Growth - Monetization

Whoop

Boston, MA (On-site)

$125K/yr - $170K/yrIn-houseFull-time
6 weeks ago
Whoop logo

Senior Software Engineer (Backend, Growth)

Whoop

Boston, MA (On-site)

$150K/yr - $215K/yrIn-houseFull-time
6 weeks ago
Whoop logo

Software Engineering Manager, Growth

Whoop

Boston, MA (On-site)

$150K/yr - $215K/yrIn-houseFull-time
6 weeks ago
Whoop logo

Software Engineer II (Full Stack, Growth)

Whoop

Boston, MA (On-site)

$125K/yr - $175K/yrIn-houseFull-time
7 weeks ago
View all 29 jobs

Whoop insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2012
Headquarters
Boston, Massachusetts
Employees
501-1000
28.5% growth last 12mo
Marketing team
124
10% of company
63 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Late-stage · Growing 28.5% last 12 months · More mature · Recently funded
Trend
2021-06-28 -> 2025-12-15
Headcount (12 months)
+28.5%
Last funding round
2 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
4.4M
Month over month+3.8%
Quarter over quarter-1.8%
Top sourceDirect (47.3%)
Traffic source mix
Direct
47.3%
Search
45.6%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
162 competitor sites
Search traffic: 78.4K organic clicks / 162.1K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+10,690
Ad budget per month
$131.6K
Average search rank
49.3
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

241.3K

12-mo growth

+45.1%

Monthly growth

+6.8%

Job openings

Shows open jobs, growth, and role changes.

Main result
2 open jobs
Open jobs trend: —
Trend

Marketing team size

Shows saved marketing team size.

124
10% of the company • 63 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 124.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.5 / 5
Work-life balance
3.2 / 5
Culture
3.2 / 5
Diversity & inclusion
3.6 / 5
Recommend to a friend
55%
Positive business outlook
50%

Funding

Shows saved funding data.

Total funding
$404.8M
Last raise
Undisclosed
2 months ago
Funding details
Amount raised
$404.8M
Last round
Undisclosed
Last fundraise
2 months ago

News

Shows saved company news.

WHOOP Eyes IPO, Glucose Monitoring
Nov 18, 2025 • Fitt Insider
Should You Buy the Whoop 5.0? We Tested It for 6 Months to Find Out
Nov 18, 2025 • Men's Health
Whoop Is Considering Going Public in the Next Two Years, CEO Says
Nov 12, 2025 • Yahoo Finance
4.2%
Social
1.9%
Paid referral
0.9%
2023-07-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
Technical Program Manager (NPI)