Whoop logo

Whoop

Brand

3.5

Company overview

The all-new WHOOP is here — your 24/7 wearable coach designed to help you improve your health, fitness, and longevity.
Founded in 2012
Boston, Massachusetts, USA
1.2K employees (124 in marketing)
www.whoop.com
55% recommend to a friend
50% positive business outlook

Salaries

Typical salary range

$200,000 – $300,000

/ yr

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People

Founders and leadership

Aurelian Nicolae
Aurelian Nicolae
Co-Founder & Chief Hardware Engineer
At the company for 14 years 1 month
Will Ahmed
Will Ahmed
Founder & CEO
At the company for 14 years 8 months

Marketing leadership

Carly Burtnick
Carly Burtnick
Executive Assistant to the Chief Financial Officer & Chief Marketing Officer
At the company for 1 year 9 months
John Sullivan
John Sullivan
Chief Marketing Officer
At the company for 9 years 8 months
Kim Ferry
Kim Ferry
Vice President, Marketing Strategy & Operations
At the company for 9 months
Josh Friedman
Josh Friedman
Associate Vice President, Product Marketing
At the company for 2 years 9 months

Hiring contacts

Travis Upham
Travis Upham
AVP, Talent Acquisition
At the company for 6 years 11 months
Avery Bachman
Avery Bachman
Sports & Talent Marketing Manager
At the company for 6 years 1 month

Hiring activity

Open marketing jobs over time

32 open now

Headcount trend

Company growth over the last 12 months

Headcount +28.5% year over year

Funding

Total funding

$404.8M

Last raise

Undisclosed, 2 months ago

Funding history

Jan 2026

Funding Round WHOOP

Aug 2021

Series F WHOOP · $200M

Oct 2020

Series E WHOOP · $100M

Nov 2019

Series D WHOOP · $55M

May 2018

Venture Round WHOOP

Mar 2018

Series C WHOOP · $25M

Audience

Monthly website visitors
4.4M
Month over month+3.8%
Quarter over quarter-1.8%
Top sourceDirect (47.3%)
Ad budget per month$131.6K
Average search rank49.3
Traffic source mix
Direct
47.3%
Search
45.6%
Referral
4.2%
Social
1.9%
Paid referral
0.9%

LinkedIn followers

Follower count and growth

Total followers

241.3K

12-mo growth

+45.1%

Monthly growth

+6.8%

News

Links

www.whoop.comLinkedInCrunchbaseX (Twitter)
Glassdoor