Brand Marketing Manager

Responsibilities

• Audience Growth Strategy & Performance - Own audience acquisition, engagement, conversion, and registration performance.
• - Develop integrated growth strategies aligned to commercial objectives, support customer engagement, retention, and value creation year-round.
• - Build segment-specific plans based on audience needs and behaviors.
• - Monitor performance and make recommendations to improve outcomes.
• Customer Insight & Market Understanding - Develop a deep understanding of customers, industries, and market trends.
• - Use customer insight, performance data, and audience intelligence to inform strategy and decision making.
• - Identify opportunities to create more value for customers and the business.
• - Challenge assumptions and recommend improvements when warranted.
• Campaign Leadership & Optimization - Build and execute integrated marketing campaigns across the customer journey.
• - Determine messaging priorities, channel mix, and testing strategies.

Requirements

• 5+ years of experience in B2B marketing, event marketing, audience development, demand generation, or related field.
• Demonstrated success driving audience growth, engagement, and conversion outcomes.
• Experience interpreting performance data and translating insights into action.
• Experience developing audience strategies based on customer knowledge and market opportunities.
• Proven ability to manage competing priorities and ambiguity.
• Strong communication and stakeholder management skills.
• Experience coaching others and leading through influence.
• Demonstrated curiosity, initiative, and a continuous improvement mindset.
• Comfortable making informed decisions without perfect information and adjusting based on outcomes.
• Experience leveraging marketing technology, automation platforms, customer data, and emerging AI-enabled capabilities.