Brand Marketing Specialist (Remote | $50–$105/hr)

Responsibilities

• Evaluate social media posts, advertisements, videos, and campaign concepts based on their effectiveness and relevance to target audiences.
• Review creative materials to ensure alignment with brand guidelines, campaign briefs, messaging, and brand voice.
• Assess creative content for suitability across platforms such as Instagram, TikTok, YouTube, LinkedIn, and paid social channels.
• Compare different creative approaches and identify which performs better against specific marketing objectives.
• Identify potential issues involving advertising claims, disclosures, intellectual property rights, and platform policies.
• Provide clear written explanations and constructive feedback supporting creative evaluations.
• Assess the overall quality, originality, consistency, and strategic effectiveness of marketing content.

Requirements

• Professional experience in brand creative, creative strategy, art direction, copywriting, social media marketing, content leadership, or creative production.
• Hands-on experience working with real marketing campaigns, including creative briefs, approvals, publishing, and campaign outcomes.
• Familiarity with at least two major social media or advertising platforms, such as Instagram, TikTok, YouTube, LinkedIn, or paid social.
• Strong understanding of brand identity, audience engagement, marketing communication, and creative effectiveness.
• Ability to evaluate creative work objectively and explain decisions with clear reasoning.
• Excellent written English communication skills.

Preferred

• Experience managing or directing creative campaigns for brands, agencies, or clients.
• Background in digital advertising, social media strategy, content marketing, or brand development.
• Experience reviewing and approving creative assets against brand and campaign guidelines.
• Understanding of advertising standards, platform policies, and content compliance.
• Strong analytical thinking and attention to creative detail.