Brand Marketing Lead

Responsibilities

• Lead product-focused brand marketing initiatives: Own the planning and execution of integrated brand campaigns and marketing initiatives, with an emphasis on WHOOP health and longevity products, translating product innovation and strategic priorities into compelling consumer-facing marketing.
• Bring product stories to life: Partner closely with Product, Creative, and other teams to develop compelling product positioning, messaging, campaign strategies, creative briefs, and activations that make complex product benefits relevant, accessible, and meaningful to consumers.
• Drive cross-functional execution: Lead high-priority initiatives from brief through launch, coordinating across Creative, Performance Marketing, Brand Media, Growth, Communications, and other partners to establish clear priorities, manage timelines, navigate challenges, and deliver exceptional work.
• Create clarity and momentum: Bring structure to ambiguous or evolving projects, proactively identifying challenges, driving decisions, and establishing processes that enable teams to move quickly and stay aligned without compromising quality.
• Connect marketing activity to business results: Establish clear campaign objectives and success metrics, partner with cross-functional teams to evaluate performance, and translate insights into actionable recommendations that strengthen future marketing initiatives.
• Elevate marketing excellence: Contribute strategic thinking, creative judgment, and consumer insights to improve the quality and effectiveness of brand marketing work, serving as a trusted partner who raises the bar for execution across teams.

Requirements

• 3–5 years of experience in brand marketing, product marketing, integrated marketing, consumer marketing, or a related field, ideally within a consumer-facing brand.
• Demonstrated experience independently leading integrated marketing campaigns, product launches, or major marketing initiatives from strategy and planning through execution and measurement.
• Strong understanding of consumer marketing, product positioning, and storytelling, with the ability to translate complex product features and benefits into compelling, differentiated narratives that resonate with audiences.
• Exceptional project leadership and cross-functional collaboration skills, with a proven ability to align stakeholders, drive decisions, and deliver high-quality work without direct managerial authority.
• Highly organized, proactive, and resourceful, with the ability to navigate ambiguity, manage competing priorities, solve problems independently, and maintain momentum in a fast-moving environment.
• Strong creative judgment and strategic thinking, balanced with a hands-on approach and attention to detail across campaign development and execution.
• Interest in health, wellness, longevity, or human performance is a plus, with the curiosity and consumer empathy to understand emerging trends and translate them into relevant marketing opportunities.
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.