Associate Brand Manager

Responsibilities

• Be a champion for our consumer: Use marketplace data and trends to support developing a deeper understanding of the demographics, psychographics, and behavioral drivers of our consumers
• Support the build of annual brand plans: Use brand, consumer and marketplace data and trends to support in developing annual plans to generate optimal demand for the brand and sustain long-term brand health including equity, awareness and engagement
• Flawless execution: Execute brand plans to achieve sales and market share goals, relentlessly examine performance and optimize real time
• Understand retail environment & how to best win at key customers/channels: Champion brand at key retailers to maximize results, with lens toward driving competitive advantage and effectiveness of trade and marketing spending, with a bias for action to drive stronger performance versus competition
• Communications: Partner with brand manager in the development and execution of communication plans across all communications channels. Lead initiatives of the tactical communication plan (ie: print, paid social, programmatic, etc) around specific touchpoints or consumer targets including agency and cross-functional team management, strategy, planning, execution and results measurement
• Packaging design: Support packaging design and implementation as needed for renovation, innovation, quality improvements
• Manage day-to-day brand budget: Ensure strong attention to detail, and active pursuit of savings and optimization
• Be an advocate for the brand internally and externally: Prepare, present and sell-in aspects of the brand plan to management, cross-functional partners and external stakeholders
• Innovation: Lead and support all new product development (NPD) projects from end to end, weighing and prioritizing quality, voice of consumer and business impact. Partner with key cross-functional teams to commercialize NPD projects

Requirements

• BS/BA in Marketing or related field; MBA preferred but not necessary
• 1-2 years Brand Marketing experience. Strong preference for Consumer Goods (CPG) exposure
• Experience leading marketing communication projects including digital and media strategies
• Strong drive for results including: strong leadership, decision-making and analytical skills, effective communication skills, ability to think strategically, self-motivation, and a passion for the consumer
• Experience partnering with cross-functional teams and agency partners
• Experience developing brand/product plans, such as communication campaigns and commercialization strategies
• Ability to influence and lead others, including those outside of the Marketing function
• Passion for identifying consumer insights and transforming them into significant product and marketing innovation
• Ability to translate critical thinking into strong business results
• Deep understanding of key P&L drivers