Washington, DC - Recruiting Marketing and Employment Brand Manager

Responsibilities

• Recruiting Marketing Strategy - Develop and execute a comprehensive recruiting marketing strategy aligned with the firm's growth objectives and talent acquisition priorities. - Partner with Attorney Recruiting & Integration recruiting leadership to support strategic lateral hiring initiatives, practice growth plans, and office expansion efforts. - Create targeted marketing campaigns for priority practices, industries, offices, and geographic markets. - Create template overviews in recruiting tone of voice and draft/deliver bespoke materials in alignment with recruiting efforts for individual pursuits. - Monitor industry hiring trends, competitive positioning, and talent market developments to inform recruiting communications strategies. Employer Brand & Talent Value Proposition - Strengthen and evolve Winston Taylor's employer brand to differentiate the firm in the legal marketplace. - Articulate and promote the firm's employee value proposition through compelling messaging and content. - Develop messaging that highlights the firm's culture, career opportunities, collaborative environment, growth trajectory, and market leadership. - Ensure consistent external and internal representation of the Winston Taylor brand across all recruiting touchpoints. Content Development & Campaign Management - Create and manage recruiting-focused marketing content, including: - Lateral recruiting collateral - Recruiting microsites and web content - Attorney testimonials and success stories - Videos and social media campaigns - Practice and office profiles - Digital advertising and email campaigns - Event marketing materials - Build compelling narratives around firm growth, market expansion, client successes, and attorney career advancement opportunities. - Partner with internal communications and PR teams to leverage firm achievements, thought leadership, and attorney successes in talent recruitment efforts. Digital Marketing & Social Media - Lead recruiting-related digital marketing initiatives across social media, web, email, and paid channels. - Optimize recruiting content for audience engagement and conversion. - Manage recruiting-focused campaign analytics and reporting. - Identify innovative channels and platforms for reaching top legal talent. Events & Relationship Marketing - Support marketing efforts for recruiting receptions, lateral candidate events, conferences, and networking programs. - Develop integrated promotional plans to maximize event visibility and engagement. - Collaborate with Attorney Recruiting & Integration Teams on candidate experience initiatives and recruiting communications. Cross-Functional Collaboration Work Closely With - Lateral Partner Recruiting - Lateral Associate Recruiting - Law Student Recruiting - Attorney Intelligence & Research - Attorney Integration - Human Resources - Business Development - Strategic Communications - Practice and Office Leadership - Serve as the primary marketing resource for recruiting initiatives across the firm. - Coordinate with external vendors, agencies, designers, and digital partners as needed. Measurement & Reporting - Establish KPIs and reporting frameworks to measure recruiting marketing effectiveness. - Track campaign performance, website engagement, candidate pipeline activity, and employer brand metrics. - Provide regular insights and recommendations to recruiting and marketing leadership. - Drive continuous improvement through data analysis and market intelligence.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Business, or related field required.
• Advanced degree or relevant professional certifications preferred.
• 5+ years of experience in marketing, communications, recruiting marketing, talent brand, employer branding, or professional services marketing preferred.
• Ability and willingness to travel as needed to support business objectives required.
• Must live within a commutable distance to a firm office with the ability to come into the office 3-4 days per week.
• Law firm, legal recruiting, professional services, or talent acquisition marketing experience strongly preferred.
• Demonstrated experience developing integrated marketing campaigns and content strategies.
• Experience managing multiple stakeholders and projects in a fast-paced environment.
• Exceptional writing, editing, storytelling, and messaging capabilities.
• Strong strategic thinking and project management skills.

Preferred

• Advanced degree or relevant professional certifications preferred.

Benefits

• Winston offers comprehensive benefits that provide a full spectrum of coverage and support for our full-time employees and their families. Additional information about benefits and rewards can be found here .