Senior Brand Manager - Shaver (NAM)

Responsibilities

• Develop forward-looking brand and category strategies that strengthen BIC’s position in Shave.
• Identify consumer needs, emerging behaviors, category trends, and white-space opportunities that can unlock future growth.
• Translate consumer, competitive, and financial insights into clear strategic priorities and business recommendations.
• Apply a strong commercial and P&L mindset when evaluating growth opportunities and investments.
• Shape the innovation and renovation pipeline in partnership with global and cross-functional teams.
• Lead the development of breakthrough, insight-driven marketing campaigns across digital, social, e-commerce, retail, media, and other relevant channels.
• Develop strong consumer propositions, positioning, and go-to-market strategies for new and existing products.
• Explore new ways to grow the brand, including strategic partnerships and collaborations.
• Challenge established assumptions and bring fresh thinking to how BIC can win with consumers.
• Partner across Sales, Finance, Global Category, Consumer Insights, R&D, Supply Chain, agencies, and other functions to turn strategy into action.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 8+ years of progressive marketing/brand management experience, ideally within CPG or consumer products.
• Strong experience developing brand and category strategies.
• Proven experience leading innovation/new product initiatives and integrated marketing campaigns.
• Strong understanding of P&L, commercial performance, budgets, and business drivers.
• Experience translating consumer, market, and performance data into actionable growth strategies.
• Proven people-management experience and ability to develop and guide a team.
• Demonstrated ability to work with and influence global, cross-functional stakeholders.
• Strategic, analytical, and creative problem-solving capabilities.
• A proactive, resourceful and entrepreneurial mindset, with the ability to create direction and move forward in an evolving environment.

Benefits

• BIC offers a comprehensive benefits package that includes medical, prescription, dental and vision coverage, a 401(k) retirement plan, pension benefits, life and disability insurance, tax-advantaged accounts, voluntary benefits, and well-being resources. Eligibility and benefit offerings may vary based on plan terms and employment status.