Brand Manager

Responsibilities

• Manage day-to-day execution of the marketing plan, translating strategy set by senior leadership into specific campaigns and tactics.
• Collaborate to build annual strategic marketing plans and manage annual budgets.
• Own brand positioning across all campaigns, ensuring every execution amplifies the brand.
• Apply a strong understanding of audience segments, their needs, and what drives them.
• Bring creative, innovative thinking to campaign concepts, offers, and content that capture attention and differentiates the brand.
• Write clear, inspirational creative briefs that give creative a strong foundation to produce great work.
• Work with channel partners to execute integrated campaigns across TV, audio, sponsorships and partnerships, PR, social, display, content, conferences, events, and website.
• Support the content strategy throughout the sales funnel (from awareness to conversion) with informative/educational resources and unique storytelling.
• Track and report results of campaigns and marketing efforts, including reach, engagement, and conversion, and use the data to sharpen future execution.
• Support brand health tracking, including awareness, consideration, and sentiment, by pulling and synthesizing data for leadership.

Requirements

• Creative and resourceful, with a knack for generating fresh campaign ideas and new ways to tell the brand story
• Strategic thinking with strong business acumen and ability to align marketing initiatives with company objectives
• Comfortable building relationships across the organization
• High capacity for fast-paced work and highly self-driven
• Deals well with ambiguity and has worked in a complex industry or multi-brand organizations
• Ability to manage multiple campaigns simultaneously and meet deadlines
• Strong verbal and written communicator and ability to build trusting relationships with senior leadership
• Collaborative team player
• Adaptable and quick to pivot when priorities or results change
• Data-informed and adjusts based on learnings; experience with brand health tracking, native campaign reporting, and Adobe Analytics

Preferred

• Healthcare or staffing experience
• Advanced degree in marketing, business, or related field

Benefits

• 401(k) retirement plan with company match
• Traditional healthcare benefits such as medical and dental coverage, and some unique benefits like onsite health centers, corporate wellness programs, and free behavioral health appointments.
• Flexible work schedules - including work-from-home options available
• Recognition programs with rewards including trips, cash, and paid time off
• Family-friendly benefits including paid parental leave, fertility coverage, adoption assistance, and marriage counseling
• Tailored training resources including free LinkedIn learning courses
• Volunteer time off and employee-driven matching grants
• Tuition reimbursement programs