Senior Associate, Brand Experience (Media Planning)

Responsibilities

• Assist in the development of digital media plan options and recommendations
• Maintain accurate budget control and flow of media activity and update client on timeline/consistent basis
• Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
• Demonstrate proficiency with systems/tools (MRI, Media Tools, ComScore)
• Gather and analyze appropriate research to provide sound, strategic, consumer insights-driven digital media recommendations
• Establish collaborative, productive working relationship with partner agencies (where/when applicable), helping create a seamless communications process
• Demonstrate creativity and agility when problem solving
• Delivering POVs/position papers on key client issues and/or client opportunities
• Prepare media authorizations per approved plans/project requests
• Foster strong relationships with internal teams and client groups

Requirements

• 1.5+ years of media planning experience and Media Tools knowledge
• Working knowledge of media systems/platforms (Kantar, IMS, Media Tools Flowchart Software, R/F and Optimization Software, ComScore, Prisma , Mbox, MRI/GfK, GWI)
• Proficiency in Microsoft Office Suite with strong understanding of Excel ( Pivot Tables or VLookup ) and PowerPoint
• Strong communication and presentation skills
• Curious and motivated, solution-oriented problem solver
• Ability to work independently as well as in a team setting
• Strong organizational, time management, and problem-solving skills
• Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment