Associate Brand Manager

Responsibilities

• Own business reporting for brand and category, keeping pulse on the business, bringing trends, insights and actions forward through data analysis
• Play a key role in managing the Integrated Agency Team, executing the brand’s strategies across creative, shopper marketing, organic social and influencer.
• Drive ecommerce strategy and best in class digital presence, including LLM strategy and product content
• Contribute to commercialization of innovation through the stage-gate process, drive base business optimization projects and support post-launch performance tracking
• Day to day brand budget management, including forecasting, annual planning, period close in partnership with Finance
• Work closely with cross-functional teams to ensure seamless execution of business priorities, including Sales, Finance, Revenue Growth Management, Supply Chain, R&D and Consumer Insights
• Opportunity to support or lead creative projects across packaging design, assortment strategy, and campaign development that brings brand strategy to life with consumers

Requirements

• Understanding of the F&B CPG industry, with experience working on portfolios for well-known brands
• Experience working with syndicated data (Circana/IRI, Nielsen, etc.)
• Financial acumen and understanding of P&L
• Exceptional communication and collaboration skills
• Strategic thinker with the ability to drive results in an agile, fast-paced environment
• Strong analytical and problem-solving abilities
• Entrepreneurial spirit and self-starter
• Experience leveraging AI tools for productivity
• Bachelor’s degree in business, marketing, or a related field (MBA preferred)
• Minimum 2-3 years experience in Marketing or Business Management

Benefits

• TBG is pleased to offer you a comprehensive benefits package which includes a 401(k) plan, medical, dental, vision, company provided life, STD and LTD insurance. In addition, you may also elect to participate in voluntary life, accident, hospital, and critical illness coverages.