Senior Manager, Trade Marketing, EU (12-Month Contract)

Responsibilities

• Lead and develop a team of three trade marketing professionals, providing clear direction, coaching, prioritization, and accountability to ensure continued execution of regional priorities and business objectives.
• Own the EU trade marketing strategy and execution across key retail partners and markets, overseeing integrated marketing plans, product launches, seasonal campaigns, in-store activations, and digital retail initiatives that drive brand awareness, consumer engagement, and sell-through.
• Serve as a senior strategic partner to EU Sales leadership, key retail accounts, and cross-functional stakeholders, aligning trade marketing investments and initiatives with commercial priorities, retailer needs, and regional growth opportunities.
• Oversee the development and deployment of high-impact retail marketing assets, including point-of-sale materials, merchandising displays, digital content, and retail associate training programs, ensuring consistent brand execution and effective localization across European markets.
• Manage regional trade marketing budgets and performance measurement, leveraging sales data, retailer insights, and campaign results to evaluate ROI, optimize investments, and identify opportunities to improve retail performance.
• Ensure business continuity and operational excellence throughout the contract period by maintaining strong stakeholder relationships, driving accountability against established plans, proactively resolving challenges, and supporting a seamless transition of responsibilities.

Requirements

• 8+ years of experience in trade marketing, retail marketing, channel marketing, or related commercial marketing functions, ideally within consumer technology, consumer electronics, premium lifestyle, or similarly fast-paced consumer brands.
• Demonstrated experience leading and developing teams, with the ability to provide effective leadership, establish priorities, and drive results within an existing organizational structure.
• Strong understanding of the European retail landscape, including major retail partners, omnichannel marketing strategies, regional market dynamics, and localization requirements.
• Proven track record of developing and executing retail marketing strategies and integrated campaigns that deliver measurable commercial impact, including improved sell-through, brand visibility, and customer engagement.
• Strong commercial and analytical acumen, with experience managing marketing budgets, evaluating campaign effectiveness, and translating performance data into actionable recommendations.
• Exceptional stakeholder management, communication, and relationship-building skills, with the confidence to influence senior internal leaders and external retail partners across multiple markets.
• Ability to quickly assess business priorities, navigate ambiguity, and operate effectively in a fast-paced environment, balancing strategic leadership with a willingness to be hands-on when needed. Willingness to travel up to 25%, including periodic visits to WHOOP headquarters in Boston, MA.
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
• This role is based in the UK. The successful candidate must be authorized to work in the UK.