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Samsonite

Brand

3.6
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
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  • Jobs

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Open positions15 open marketing positions

Samsonite logo

Head of Data, Analytics & Voice of Customer

Samsonite

Mansfield, MA

In-houseFull-timeSenior level
2 weeks ago
Samsonite logo

Sr. Manager, Integrated Media

Samsonite

Mansfield, MA (Hybrid)

$100K/yr - $140K/yrIn-houseFull-timeSenior level7+ years exp.
4 weeks ago
Samsonite logo

Sr Manager, Global Brand Partnerships & Marketing Operations

Samsonite

Mansfield, MA (Hybrid)

In-houseFull-timeSenior level
6 weeks ago
Samsonite logo

Director, Consumer Insights & Brand Research

Samsonite

Mansfield, MA (Hybrid)

In-houseFull-timeDirector/executive
6 weeks ago
Samsonite logo

Sr Manager, Global Brand Partnerships & Marketing Operations

Samsonite

Mansfield, MA (Hybrid)

$155K/yr - $185K/yrIn-houseFull-timeSenior level
6 weeks ago
Samsonite logo

Director, Consumer Insights & Brand Research

Samsonite

Mansfield, MA (Hybrid)

$195K/yr - $230K/yrIn-houseFull-timeDirector/executive
6 weeks ago
View all 15 jobs

Company overview

Founded in 1910, Samsonite is the world’s leading luggage brand. Renowned for its breakthrough research and development, and commitment to innovation, Samsonite has excelled since its inception with a number of industry firsts. Samsonite offers an extensive range of travel, business, kids, casual and personal accessory products. Samsonite helps travellers’ journey further, with ever lighter and stronger products.
Founded in 1910
Oudenaarde, Flemish Region, BEL
4.9K employees (455 in marketing)
www.samsonite.com
56% recommend to a friend
53% positive business outlook

People

Marketing leadership

Ulliyada Bopanna
Ulliyada Bopanna
Global Vice President : Product and Brand Strategy
At the company for 8 years 9 months
David Oksman
David Oksman
Vice President Marketing & Direct to Consumer
At the company for 6 years 7 months
Nicole Adriance
Nicole Adriance
Head of Brand and Marketing
At the company for 4 years 8 months
Jaimie Boss
Jaimie Boss
Head of Product Marketing & Licensing: Samsonite Brands
At the company for 10 years 1 month

Hiring contacts

Amanda Dittrich
Amanda Dittrich
Senior Talent Acquisition Specialist
At the company for 4 years
JI HEE KANG (강지희)
JI HEE KANG (강지희)
Head of HR
At the company for 5 years 4 months

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$2.1M

Last raise

Post IPO Debt, 4 months ago

Funding history

Nov 2025

Post IPO Debt Samsonite

Aug 2016

Post IPO Equity Samsonite · $2.1M

Audience

Monthly website visitors
1.8M
Month over month+43%
Quarter over quarter+9.8%
Top sourceSearch (45.5%)
Ad budget per month$88.4K
Average search rank47.9
Traffic source mix
Search
45.5%
Direct
42.3%

News

Idéale pour voyager, cette valise Samsonite est bradée chez Amazon (-46%)
Dec 9, 2025 • La Voix du Nord
Besoin d’une nouvelle valise ? Cette Samsonite iconique est enfin ultra-remisée pour le Black Friday
Nov 20, 2025 • Cosmopolitan.fr
Motilal Oswal bullish on luggage sector; initiates 'Buy' on VIP Ind, Safari
Sep 11, 2025 • Business Standard India

Links

www.samsonite.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount +3.4% year over year
Referral
8.1%
Social
2.7%
Paid referral
1.3%

LinkedIn followers

Follower count and growth

Total followers

99.6K

12-mo growth

+9.7%

Monthly growth

+0.7%

Salaries

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Samsonite insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1910
Headquarters
Oudenaarde, Flemish Region
Employees
1001-5000
Flat last 12mo
Marketing team
455
9% of company
60 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Flat headcount last 12 months · More mature · Recently funded
Trend
2022-10-31 -> 2026-01-05
Headcount (12 months)
+3.4%
Last funding round
4 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
1.8M
Month over month+43%
Quarter over quarter+9.8%
Top sourceSearch (45.5%)
Traffic source mix
Search
45.5%
Direct
42.3%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
4 competitor sites
Search traffic: 158.2K organic clicks / 69K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+10,425
Ad budget per month
$88.4K
Average search rank
47.9
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Marketing team size

Shows saved marketing team size.

455
9% of the company • 60 saved marketing people

Average years of experience

Shows typical years of experience across saved people.

18 years
Based on 6 people.

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 455.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.6 / 5
Work-life balance
3.3 / 5
Culture
3.4 / 5
Diversity & inclusion
3.7 / 5
Recommend to a friend
56%
Positive business outlook
53%

Funding

Shows saved funding data.

Total funding
$2.1M
Last raise
Post IPO Debt
4 months ago
Funding details
Amount raised
$2.1M
Last round
Post IPO Debt
Last fundraise
4 months ago

News

Shows saved company news.

Idéale pour voyager, cette valise Samsonite est bradée chez Amazon (-46%)
Dec 9, 2025 • La Voix du Nord
Besoin d’une nouvelle valise ? Cette Samsonite iconique est enfin ultra-remisée pour le Black Friday
Nov 20, 2025 • Cosmopolitan.fr
Motilal Oswal bullish on luggage sector; initiates 'Buy' on VIP Ind, Safari
Sep 11, 2025 • Business Standard India
8.1%
Social
2.7%
Paid referral
1.3%

Total followers

99.6K

12-mo growth

+9.7%

Monthly growth

+0.7%