Responsibilities

• Build connected data backbone (data lake, CDP) for audience segmentation and activation
• Establish single source of truth (SSOT) for ecommerce, channel mix, and marketing performance
• Define standard data nomenclature and governance across functions
• Own data quality standards and automation frameworks
• Support AI/agentic capabilities with clean, well-structured data
• Lead holistic data collection across all customer touchpoints (web, app, post-purchase, social, service)
• Build social listening and sentiment analysis capabilities for brand monitoring
• Operationalize real-time feedback platforms and alerting systems
• Establish VoC data standards, taxonomy, and quality governance
• Integrate VoC data into SSOT dashboards and reporting