Samsonite logo

Samsonite

Brand

3.6

Company overview

Founded in 1910, Samsonite is the world’s leading luggage brand. Renowned for its breakthrough research and development, and commitment to innovation, Samsonite has excelled since its inception with a number of industry firsts. Samsonite offers an extensive range of travel, business, kids, casual and personal accessory products. Samsonite helps travellers’ journey further, with ever lighter and stronger products.
Founded in 1910
Oudenaarde, Flemish Region, BEL
4.9K employees (455 in marketing)
www.samsonite.com
56% recommend to a friend
53% positive business outlook

Salaries

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People

Marketing leadership

Ulliyada Bopanna
Ulliyada Bopanna
Global Vice President : Product and Brand Strategy
At the company for 8 years 7 months
David Oksman
David Oksman
Vice President Marketing & Direct to Consumer
At the company for 6 years 5 months
Nicole Adriance
Nicole Adriance
Head of Brand and Marketing
At the company for 4 years 6 months
Jaimie Boss
Jaimie Boss
Head of Product Marketing & Licensing: Samsonite Brands
At the company for 9 years 11 months

Hiring contacts

Amanda Dittrich
Amanda Dittrich
Senior Talent Acquisition Specialist
At the company for 3 years 10 months
JI HEE KANG (강지희)
JI HEE KANG (강지희)
Head of HR
At the company for 5 years 2 months

Headcount trend

Company growth over the last 12 months

Headcount +3.4% year over year

Funding

Total funding

$2.1M

Last raise

Post IPO Debt, 4 months ago

Funding history

Nov 2025

Post IPO Debt Samsonite

Aug 2016

Post IPO Equity Samsonite · $2.1M

Audience

Monthly website visitors
1.8M
Month over month+43%
Quarter over quarter+9.8%
Top sourceSearch (45.5%)
Ad budget per month$88.4K
Average search rank47.9
Traffic source mix
Search
45.5%
Direct
42.3%
Referral
8.1%
Social
2.7%
Paid referral
1.3%

LinkedIn followers

Follower count and growth

Total followers

99.6K

12-mo growth

+9.7%

Monthly growth

+0.7%

News

Links

www.samsonite.comLinkedInCrunchbaseX (Twitter)
Glassdoor