Responsibilities

• Develop and execute integrated omnichannel media strategies aligned to brand, business, and commercial objectives.
• Translate campaign briefs and seasonal business priorities into actionable channel plans across awareness, consideration, and conversion objectives
• Support annual, quarterly, and campaign-level media planning by recommending channel mix, investment allocation, audience strategy, and performance expectations.
• Build audience-first strategies that leverage first-party, retailer, and platform data to reach the right consumer with the right message at the right point in the journey.
• Partner with Brand, Channel Leads and eCommerce team to ensure media plans support a connected omnichannel consumer experience.
• Identify emerging media opportunities, platforms, partners, and technologies that can improve reach, engagement, acquisition, and media productivity.
• Lead execution and optimization of acquisition and performance marketing programs across paid social, paid search, programmatic display, online video, CTV, and emerging channels.
• Deliver against key KPIs including ROAS, CAC, new customer growth, traffic quality, conversion rate, incremental revenue, and return on marketing investment.
• Manage media budget pacing, daily and weekly forecasting, bid strategy, audience optimization, channel prioritization, and testing roadmaps to maximize profitable growth.
• Lead campaign testing across audiences, creative, attribution windows, and media mix to improve efficiency and scale.

Requirements

• 7+ years of experience in integrated media, performance marketing, acquisition marketing, retail media, or omnichannel marketing.
• Proven experience managing significant paid media budgets across multiple channels and objectives.
• Strong expertise in paid social, paid search, programmatic, video/CTV, and retail media.
• Demonstrated ability to build and optimize full-funnel media programs that support both brand and performance outcomes.
• Strong analytical and financial acumen, including experience with attribution, incrementality, forecasting, KPI reporting, and budget pacing.
• Experience managing external agencies, media partners, platform partners, and cross-functional internal stakeholders.
• Strong understanding of eCommerce, marketplace, DTC, and retailer-connected marketing environments.
• Excellent written, verbal, presentation, project management, and stakeholder communication skills.
• Ability to operate in a fast-paced, matrixed organization with strong attention to detail and a test-and-learn mindset.
• Retail media platform experience including Amazon Ads, Walmart Connect, Target Roundel, and other commerce media networks.