Responsibilities

• As the Director, Consumer Insights & Brand Research, you will partner with the GMEO and SVP to develop global consumer insights strategy and brand health tracking.
• In this role, you will build and oversee global brand research infrastructure; establish measurement standards for brand health, positioning, consumer sentiment, and market perception.
• You will synthesize insights from multiple sources (brand tracking, market research, category intelligence) into actionable strategic recommendations, and partner with the Data team on brand health analytics and measurement governance.
• This role will support RMEOs with insights, research methodologies, and capability building, and ensure all brand and creative decisions are grounded in deep consumer understanding.
• This is a hybrid role; we work on site 4 days and remotely 1 day, weekly.
• Brand Health Research & Measurement: Design and oversee global brand health tracking program (awareness, consideration, desire, preference)
• Partner with research vendors (IPSOS, Kantar, LPA, etc.) on study design, execution, and analysis
• Establish brand health measurement standards and KPI definitions across all markets and brands
• Own quarterly brand health data collection, analysis, and reporting
• Identify growth opportunities and risk signals from brand health data