Responsibilities

• Develop and execute digital-first media strategies that support AHFC marketing objectives, sales initiatives, and business priorities
• Develop and execute creative strategies for AHFC consumer-facing general market and multicultural advertising campaigns.
• Partner with Customer Experience (CX), MarTech, IT, analytics, and agency teams to support AHFC digital initiatives
• Support enterprise-wide sales, marketing, customer experience, digital transformation, dealer-facing
• Coordinate with AHM social media teams and agency partners to schedule and publish campaign content.
• Assist other Marketing Communications team members with ad hoc projects as needed.

Requirements

• Bachelor’s degree required; degree in Marketing or Business preferred.
• 5+ years of experience in digital marketing, media planning, paid search, campaign management, marketing communications, or related disciplines.
• Experience developing and executing digital media strategies across multiple channels, including paid search, paid social, programmatic media, and emerging digital platforms.
• Experience managing paid search strategy, optimization, reporting, and agency partnerships required
• Experience managing agency relationships and overseeing campaign execution from planning through performance analysis and optimization.
• Experience supporting creative production, digital content development, and asset management processes.
• Experience working on digital product initiatives such as websites, mobile applications, customer journey improvements, or digital experience enhancements
• Experience collaborating with cross-functional teams including Marketing, IT, Customer Experience (CX), Analytics, Legal, Compliance, and external partners.
• Experience analyzing campaign performance data and translating insights into actionable business recommendations.
• Experience with project management methodologies and coordinating multiple projects simultaneously in a fast-paced environment.

Preferred

• Strong understanding of digital media planning, campaign optimization, and performance measurement across paid search, paid social, programmatic, and emerging digital channels.
• Working knowledge of media platforms, ad-serving technologies, analytics tools, customer data platforms (CDPs), tagging frameworks, and marketing technology ecosystems.
• Understanding of customer experience (CX) principles and digital customer journey optimization.
• Experience supporting website enhancements, digital product implementations, and User Acceptance Testing (UAT).
• Ability to partner with MarTech, analytics, and technology teams to ensure accurate campaign tracking, measurement, reporting, and data integrity.
• Familiarity with AI-powered search trends, Answer Engine Optimization (AEO), Artificial Intelligence Optimization (AIO), and their application within digital marketing strategies.
• Strong analytical skills with the ability to interpret quantitative and qualitative data and translate findings into actionable recommendations.
• Exceptional attention to detail and organizational skills, including the ability to manage complex approval processes, large volumes of creative assets, campaign deliverables, stakeholder reviews, and multiple concurrent project deadlines with a high degree of accuracy.
• Experience managing budgets, vendors, and external agency relationships

Benefits

• Competitive Base Salary (pay will be based on several variables that include, but not limited to geographic location, work experience, etc.)
• Paid Overtime
• Regional Bonus (when applicable)
• Industry-leading Benefit Plans (Medical, Dental, Vision, Rx)
• Paid time off, including vacation, holidays, shutdown
• Company Paid Short-Term and Long-Term Disability
• 401K Plan with company match + additional contribution
• Relocation assistance (if eligible)
• Advancement Opportunities
• Career Mobility