Responsibilities

• Own M1's brand look and feel across all marketing touchpoints, visual identity, tone, and consistency, including sign-off on the brand book once finalized.
• Set and run the social media strategy across M1's markets and languages, directing the content/digital production vendor, briefing, deadlines, quality bar, and a record of both.
• Own marketing communications more broadly: website content (including the adviser-facing component), collateral, and any brochures or campaign materials.
• Bring current, practical fluency in how marketing actually works today, social platforms, content formats, and artificial intelligence tools, rather than a static or legacy approach to brand and communications.
• Work the marketing request form as the standing intake gate, with prioritization owned by the M1 Specialty team.
• Set, with the M1 Specialty team, the measurement framework for this function at engagement, brand and content performance, channel growth, and engagement quality.

Requirements

• Working understanding of financial services, enough to write and design credibly for that audience rather than deep insurance-specific tenure. Fluency in how the industry communicates matters more than years inside it.
• Demonstrated, current fluency in social media strategy and content across platforms, and comfort using artificial-intelligence tools as part of the actual workflow, not just awareness that they exist.
• A strong sense of brand, visual identity, tone, and consistency, with a portfolio or examples that show it.
• Demonstrated ability to direct vendors and agencies, brief, deadline, quality bar rather than a need to personally produce every asset.
• Professional bilingual English/Spanish at minimum, given the language footprint across our markets.

Preferred

• Portuguese, Japanese or Simplified Chinese are an asset, not a screen.