Marketing Communications Assistant (71108)

New York City, NY (Remote)

Salary Not AvailableIntern/New Grad2+ years expPart time

Posted 3 hrs ago

Job Summary

Help plan, create, and publish marketing content across social, web, and print channels, working with program staff to meet strategic goals and using data to optimize campaigns.

  • Lead content creation for social, web, email, and print channels
  • Coordinate with program staff to align with communication goals
  • Plan audience-focused campaigns and measure impact

Job Description

Responsibilities

  • Assist the Director of Marketing in planning, creating, and publishing engaging content for social media, websites, email campaigns, print materials, and other marketing channels, while remaining aware of trends and new tactics.
  • Collaborate with SCPS program staff and instructors to develop content that supports strategic communication goals.
  • Create audience-focused campaigns that increase website traffic, social media engagement, and prospective student inquiries.
  • Help optimize digital marketing campaigns across multiple platforms.
  • Monitor website, email, and social media analytics to evaluate campaign performance and identify opportunities for improvement.
  • Prepare reports that summarize marketing performance and provide actionable insights.
  • Assist with scheduling, organizing, and tracking projects.
  • Support Pratt Institute's commitment to a welcoming environment and accessibility through thoughtful and inclusive communications.

Requirements

  • Education: Bachelor's degree in Marketing, Communications, Media Studies, Graphic Design, or a related field preferred.
  • A minimum of two years of professional or internship experience in marketing, communications, public relations, journalism, or a related field.
  • Higher Education experience is preferred.
  • Experience creating digital content using photography, video, and graphic design tools.
  • Familiarity with social media marketing, email marketing, and digital advertising.
  • Experience using project management tools, Google Shared Drive/Forms, Google DataStudio, Microsoft Office, Adobe Creative Cloud, and content management systems (CMS) is preferred.
  • Experience using marketing analytics tools such as Google Analytics, Salesforce, Meta Business Suite, or similar platforms is desirable.
  • Knowledge & Skills
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Pratt Institute

Pratt Institute provides the creative leaders of tomorrow the knowledge and experience to make a better world. A top-ranked college with opportunities in art, design, architecture, liberal arts and sciences, and information studies, Pratt offers nearly 50 undergraduate and graduate degree programs. The Institute’s impact expands beyond its 25-acre residential campus in Brooklyn to cutting-edge facilities throughout the borough, a landmark building and public gallery in Manhattan, as well as an extension campus, PrattMWP College of Art and Design in Utica, New York. Since its founding in 1887, Pratt has prioritized diversity and inclusion, welcoming students from all walks of life while developing and sustaining pathways to more equitable workplaces and careers. Today, Pratt and its exceptional faculty pride themselves on being academically excellent as well as adaptable to both in-person and online learning. Pratt students are part of a collaborative, interdisciplinary, research- and inquiry-based education that prepares them for success in creative fields and professional practice, with the goal of contributing to a fairer, more sustainable world. With a long-held commitment to the communities of New York, Pratt partners locally through the Pratt Center for Community Development to work for a more just city. The Institute also offers a variety of programs for local pre-college and continuing education students in the Center for Art, Design, and Community Engagement K-12 and the School of Continuing and Professional Studies. The value of a Pratt education is evident in its graduates' diverse and thriving careers, where their designs, art, work, and environments have reimagined our world. In over 75 countries across the globe, Pratt’s 61,000 alumni are advancing the creative economy and making a positive impact through their remarkable work and research.

Brooklyn, New York, USA
3.2K employees (341 in marketing)

Marketing Team

Marketing Team Size
79 (2% of company)
Median Tenure
5.8 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
425K
Monthly Google Ads Budget
$5.8K
Traffic Source Mix
Search
40.4%
Direct
49.1%
Referral
9.2%
Social
0.8%
Paid
0.4%

Headcount Trend

Current headcount: ~3.2K

Recent News

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Marketing Communications Assistant (71108)

Pratt Institute · New York City, NY · Remote