Responsibilities

• The Manager is the marketing and communications partner for the departments that fund Girl Scouting, deliver its programs, and lead the council: Fund Development, Programs, Camps, and Executive/Governance. The role owns the full lifecycle for that portfolio including strategy, writing, design, social, and results, so each department (client) has one accountable Marcom lead.
• The Manager is the council's LinkedIn lead and contributes portfolio content to Facebook and Instagram.
• Portfolio strategy and client partnership (~20%)
• Build an annual marketing and communications plan for each client department, tied to the council's strategic priorities of attracting and retaining members.
• Meet regularly with department leads to review/set/align priorities, scope requests, and plan seasonal campaigns; escalate competing demands to the VP.
• Maintain a unified campaign-approach calendar for the portfolio, in collaboration with the other Marcom team members.
• Campaign development and content creation (~40%)
• Plan, write, and design recruitment and retention campaigns for girls, families, and volunteers across email, social, web, print, and community channels.
• Lead communications for the Girl Scout Cookie Program and Fall Product season to troops, families, and the public, in step with the Product Programs team.
• Create and maintain volunteer recruitment and communications toolkit.

Requirements

• A portfolio showing both writing and design work.
• Hands-on experience running organizational Facebook and Instagram accounts, including Meta Business Suite. Working knowledge of Google Ads a plus.
• Working skill in Adobe Creative Cloud and/or Canva, with email marketing platforms, and website CMS.
• Ability to manage several internal clients and deadlines at once, and to say no or "not yet" with care.
• Bachelor's degree in marketing, communications, journalism, or a related field, or equivalent experience.
• Three or more years in marketing or communications, including ownership of multi-channel campaigns from plan to results.
• Master’s degree in communications-related field preferred.
• Strategic communications: Develops and executes integrated marketing and communications plans that advance organizational goals, brand positioning, and audience growth.
• Writing and editing: Exceptional writing, editing, and proofreading skills across formats (press releases, web copy, email, social, executive messaging), with command of AP style and brand voice.
• Creative production: Proficiency in Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Premiere Pro, Acrobat) and Canva to produce and direct print, digital, and video assets.

Preferred

• Experience marketing a membership, volunteer, or youth-serving organization.
• Experience with seasonal or product-sales campaigns.
• Bilingual English/Spanish.
• Girl Scout experience as a member, alumna, or volunteer.

Benefits

• competitive benefits package