Responsibilities

• Manage and maintain Food Bank of Central New York's website content, including updates, enhancements, and regular content audits.
• Create, edit, and publish content for digital platforms, including website, email marketing, blogs, and other communication channels.
• Coordinate and execute digital marketing campaigns that support organizational goals, fundraising efforts, advocacy initiatives, and community awareness.
• Monitor emerging digital marketing trends, technologies, and best practices and recommend opportunities for implementation.
• Track, analyze, and report on website, email, and digital marketing performance metrics.
• Develop, maintain, and execute social media content calendars.
• Create and publish engaging content across organizational social media platforms.
• Monitor social media activity, respond to inquiries as appropriate, and identify opportunities to increase engagement and audience growth.
• Analyze social media performance and recommend strategies to improve reach, engagement, and effectiveness.
• Ensure social media content aligns with organizational branding, messaging, and communication objectives.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Graphic Design, Digital Media, or a related field required.
• Pre-employment drug test (drivers only) and background check.

Preferred

• Google Analytics, digital marketing, social media, or related certifications preferred.
• Valid driver's license with the ability to travel locally as needed preferred.
• Bi- or multi-lingual a plus.

Benefits

• Eligible for Full Time Employee benefits including health, dental, and vision insurance, 12 paid Holidays, 1 Floating Holiday, generous PTO, administered 401(k) after 1 month with employer match after 1 year, eligible employer for the Public Service Loan Forgiveness program for federal college loans, and more.