Sr. Marketing & Business Analyst - Marketing

Responsibilities

• Provide end-to-end analysis and insights; from scoping questions to pulling data, to synthesizing insights and building impactful presentations across topics such as channel performance, patient retention, ROI, and product adoption
• Partner with Data Science, Product, Paid Media, Information Technology, and Marketing leadership to test hypotheses, build business cases, and identify opportunities for growth and optimization
• Develop forecasts, dashboards, and readouts that guide product and paid acquisition for enterprise-wide initiatives
• Create reporting frameworks to streamline requests and deliver consistent, high-quality insights
• Engage with stakeholders across Operations, IT, Accounting, Agency Partners, and Marketing to align on priorities to understand where opportunities may exist
• Monitor and validate data sources, ensuring integrity and consistency
• Flag anomalies, surface risks, and recommend solutions for more reliable decision-making
• Translate technical findings into clear, compelling stories tailored to audiences with varying levels of data fluency
• Build organizational data literacy and best-practices awareness
• Proactively audit and optimize processes

Requirements

• Bachelor’s degree in a quantitative field such as Statistics, Math, Engineering, or Computer Science required; Master’s degree preferred
• Ten (10) years of experience in analytics or data-focused positions
• Experience with Product Marketing including Paid Search, Paid Social, Programmatic and Direct Mail performance analysis
• Intermediate knowledge of SQL, relational databases, and BI tools
• Intermediate knowledge of Snowflake
• Intermediate knowledge of Excel and Google Analytics
• Familiarity with AutoML technologies or advanced analytics platforms

Benefits

• Competitive salary
• Medical, dental, vision and life insurance
• Short and long-term disability coverage
• 401(k) plan
• 3 weeks paid time off in your first year + paid holidays
• Discounts on braces and clear aligners for you and your family members