Sr. Manager, Media Analytics

Responsibilities

• Leads media measurement strategy by establishing evidence-based frameworks, KPIs (Key Performance Indicators), and measurement approaches that define how marketing and media success will be evaluated.
• Measures media performance and provides recommendations across audiences, channels, tactics, and placements to identify performance drivers, optimize investment, and improve overall media effectiveness.
• Develops and manages the media test-and-learn agenda by creating testing plans, selecting the right analytical methods, and using results to improve future media and creative performance.
• Owns the “metrics that matter” framework and performance reporting to ensure Marketing focuses on the measures most closely tied to campaign objectives and business outcomes.
• Manages analytics for website, email, and CRM (Customer Relationship Management) to understand consumer behavior, improve engagement, and support DTC and Consumer Engagement priorities.
• Shapes executive-level presentations with media measurement insights to influence business decisions, align stakeholders around the most important opportunities, and drive actions that accelerate brand and business growth.
• Develops and coaches direct reports by setting clear expectations, providing ongoing feedback and development opportunities, and building the team’s analytical and business capabilities to deliver high-quality insights and support Marketing priorities.
• Performs other duties as assigned.

Requirements

• Bachelors Degree or equivalent work experience.
• Masters in Market Research/Analytics or MBA with a quantitative focus preferred.
• 7+ years professional experience in a marketing analytical role.

Benefits

• Medical, dental and vision benefits
• 401K match
• other wellness benefits.
• Total rewards package (salary, bonus, benefits) described in description.