Sr Manager, Lifecycle Marketing

Responsibilities

• Own the strategy and performance of lifecycle marketing primarily across email and SMS, driving repeat purchase and lifetime value across a customer’s lifecycle
• Develop segmentation and personalization strategies based on customer behavior, purchase history, engagement and lifecycle stage.
• Build and optimize automated journeys across key moments, including welcome, post-purchase, cross-sell, repeat purchase, lapsed and win-back.
• Own the lifecycle calendar, balancing promotional, product, brand and customer-focused messaging with the long-term health of the customer relationship.
• Partner with Customer Experience to turn customer insights into meaningful activations, including customer stories, surprise-and-delight, giveaways and feedback-driven campaigns.
• Work with Analytics to understand customer behavior, measure impact and build a testing roadmap that continually improves performance.
• Collaborate with Acquisition teams to ensure seamless communication experience across touchpoints
• Partner with Creative and Brand to bring lifecycle strategies to life in compelling, on-brand experiences, always advocating for when, why and how we engage the customer.
• Define and track key performance metrics for lifecycle campaigns, leading experimentation and continuous improvement efforts based on measurable results

Requirements

• 5-7+ years of experience in lifecycle, CRM, retention, or email/SMS marketing, ideally within a DTC or ecommerce brand.
• Deep execution and strategy expertise in email and SMS, including segmentation, automation, personalization, testing and deliverability.
• Experience building lifecycle programs that drive repeat purchase, retention, reactivation and customer lifetime value.
• Strong analytical skills and the ability to turn customer and performance data into actionable strategies.
• Exceptional customer instincts. You think about how a message will land, what value it provides and whether we’re giving customers a meaningful reason to engage.
• Comfortable moving between strategy and execution, from identifying an opportunity to making it happen.
• A strong cross-functional partner who can work effectively across Acquisition, Creative, Brand, Analytics and Customer Experience.

Preferred

• Experience with Klaviyo strongly preferred.
• Technical expertise working with custom or native events strongly preferred to customize flows and deep segmentation.
• Prior experience managing or mentoring a direct report.
• Experience in physical product ecommerce.
• Experience using BI tools like Looker.

Benefits

• Industry leading health, vision and dental insurance for families (Plans cover 100% for employees and up to 95% for dependents), flexible vacation policy, Gym partnership with ClassPass, 401(k) matching plan, Year-End Company Bonus Plan.