Sr. Manager, Integrated Marketing & ABM

Responsibilities

• Lead Employer ABM
• Design and run a tiered ABM program for priority employer accounts, from one-to-one programs for the largest opportunities to scaled programs across a broader set.
• Partner with Business Development, Channel Marketing and GTM Systems on account selection and prioritization.
• Build account plans that map the buying group, the message for each persona, and the sequence of touches that gets an employer into a first conversation and keeps it moving.
• Run a regular account review with Business Development and Sales so everyone knows which accounts are moving, what each needs next, and who owns it.
• Align employer programs with Channel Marketing's plan and partner programs so shared accounts hear one story from several directions.
• Work with Product Marketing to bring the value story and proof into every stage of the conversation, including the business case finance leaders need.
• Build account programs around events with the Events team: who we want in the room, how we get the meeting, and who owns the follow-up.
• Own the commercial marketing calendar so launches, events, content and paid programs work as one plan.
• Own Pelago's contact-based advertising platform, including audience strategy, buying-group targeting, creative testing and budget.

Requirements

• 7+ years in B2B marketing, including 3+ years designing and running ABM programs for enterprise accounts.
• A record of opening and advancing conversations in a long, multi-stakeholder sale; experience selling to HR, benefits or healthcare buyers strongly preferred.
• Hands-on experience with contact-based and account-based advertising platforms, paid media and web analytics.
• Experience coordinating with channel or partner marketing teams in shared accounts.
• Working knowledge of Salesforce and HubSpot; you build your own reports.
• Comfort leading peers and sellers without direct authority: you set the rhythm, keep the plan and hold people to it.
• Hands-on use of AI tools in your own work, and curiosity about where they can do more.

Benefits

• Generous and meaningful equity package
• Full Medical, Dental, & Vision coverage
• 401k Plan (including 3% match)
• Unlimited PTO Policy, 10 paid holidays, & company wide “Me Time” Days
• Paid maternity, paternity & new parent leave
• Flexible working environment
• Annual Learning and Development stipend to support continued learning and career development
• Wellness Reimbursement Program
• Access to Reproductive & Family Planning Care
• Substance Use Support for employees and family members