Sr. Manager, Content and Thought Leadership

Responsibilities

• Serve as the architect of LifeStance’s editorial ecosystem, leading the evolution and execution of editorial voice, storytelling, and content strategy across channels.
• Own enterprise content strategy, including content pillars, audience priorities, editorial standards, voice, tone, and storytelling approach.
• Develop and manage the 12-month content strategy and 90-day execution calendar to ensure content priorities align with business goals, brand strategy, and audience needs.
• Lead annual content planning with key stakeholders and establish a quarterly review cadence to evaluate priorities, performance, and upcoming needs.
• Own and evolve the editorial style guide to ensure consistency, clarity, quality, and brand alignment across all content.
• Act as the strategic connector across marketing functions to ensure content priorities are aligned, coordinated, and not duplicative.
• Own the editorial calendar, incorporating input from marketing channels, PR, social, reputation, clinical, growth, business development, and internal stakeholders.
• Lead editorial planning meetings and manage the formal intake process for cross-functional content and storytelling requests.
• Advise teams on content repurposing opportunities across owned, earned, shared, paid, internal, and partner channels.
• Keep the 90-day execution calendar current and hold teams accountable to timelines, deliverables, and agreed-upon priorities.

Requirements

• 7+ years of progressive experience in content strategy, editorial strategy, brand storytelling, communications, thought leadership, integrated marketing, or related fields.
• Qualified candidates must be legally authorized to be employed in the United States
• Demonstrates awareness, inclusivity, sensitivity, humility, and experience in working with individuals from diverse ethnic backgrounds, socioeconomic statuses, sexual orientations, gender identities, and other various aspects of culture.

Preferred

• Healthcare, behavioral health, consumer health, or regulated industry experience strongly preferred.
• Strong editorial judgment with demonstrated experience building content strategies, editorial calendars, voice standards, and governance models.
• Exceptional written, verbal, visual, and video communication skills with the ability to tailor messaging across audiences and channels.
• Proven ability to translate complex clinical, business, and brand priorities into compelling, audience-relevant storytelling.
• Experience partnering cross-functionally with clinical, legal, compliance, PR, marketing, growth, social, reputation, business development, and executive teams.
• Strong understanding of how content supports brand awareness, trust, reputation, discoverability, patient acquisition, clinician engagement, and enterprise growth.
• Experience using data, insights, search behavior, and performance reporting to inform content strategy.
• Strong project management skills and ability to lead complex workstreams in a fast-paced, matrixed environment.
• Bachelor’s degree required; advanced degree preferred.

Benefits

• medical, dental, vision, AD&D, short and long-term disability, and life insurance
• additional benefits include a 401k retirement savings with employer match, paid parental leave, paid time off, holiday pay and an Employee Assistance Program.