Responsibilities

• Responsible for coalescing all consumer, category, customer, and competitive understanding into brand documents, creative briefs, big ideas, and communications and media strategies.
• Leads synthesis of consumer insights, category dynamics, competitive trends, and cultural signals to inform brand strategy, communications planning, and consumer experience priorities.
• Guides campaign pre-testing, optimization, learning plans, audience strategy, consumer portrait development, funnel mapping, and consumer journey work to strengthen engagement across touchpoints.
• Responsible for the learning agenda tied to communications and activation, including defining key questions, interpreting results, and translating insights into actionable recommendations.
• Responsible for creative testing scores, campaign learning outputs, and performance insights to inform future brand-building decisions.
• Authority for brand building fundamentals, including brand essence, big idea, brand territories, brand meaning, and foundational brand documents (including consumer funnel and portrait) that guide consumer-facing strategies.
• Leads development and activation of brand fundamentals across the consumer journey--from communications to shopper, digital, and owned and earned properties and media.
• Ensures brand territories come to life through communications and experiences that build trust and transparency with cultural relevance while reinforcing a consistent brand identity across creative executions.
• Partners with brand, portfolio, and cross-functional leaders to ensure brand strategy is clearly defined and consistently applied across creative executions.
• Responsible for translating brand strategy into clear consumer-facing communications standards, creative briefs, campaign plans, and activation strategies.

Requirements

• Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience
• MBA preferred
• In-depth knowledge of brand building management principles and practices.
• Strong negotiation, agency management, and relationship-building skills.
• Strong research and strategic analysis skills
• Demonstrated ability to lead cross-functional teams, influence stakeholders, and manage agency partners.
• Strong problem-solving and decision-making skills, with the ability to translate ambiguity into clear recommendations and action plans.
• Excellent communication (both verbal and written) and interpersonal skills.
• Strong financial acumen and understanding of calculating risk/return on business decisions.
• Ability to manage multiple priorities, lead projects independently, and deliver results in a fast-paced environment.

Benefits

• Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits.