Responsibilities

• Creative Campaign Strategy: Concept, build, and execute innovative MarCom strategies that elevate punker’s brand identity, showcasing our technical leadership, energy efficiency, and custom solutions.
• Develop and execute lead generation programs through trade shows, digital campaigns, website initiatives, email marketing, and content marketing activities.
• Collaborate with the global marketing organization to align regional initiatives with overall group objectives while adapting activities to local market requirements
• Proactive Content Creation: Drive the end-to-end development of creative B2B content—including technical product datasheets, application guides, press releases, case studies, video scripts, and digital newsletters.
• Trade Shows & Events: Take full ownership of planning, booth design, messaging, and on-site execution for key industry expos—specifically the AHR Expo and the Car Wash Expo.
• Digital & Social Media Ownership: Independently manage punker LLC’s regional digital footprint, designing creative social campaigns (focusing on LinkedIn), updating website copy, and managing targeted email marketing.
• Sales Enablement & Support: Partner closely with Sales and Engineering to design visually appealing, persuasive sales decks, product launch toolkits, and promotional collateral.
• Public Relations: Identify storytelling opportunities and pitch company innovations and milestones to relevant HVAC and industrial trade publications.
• Performance Tracking: Measure and analyze campaign performance, lead flow, and event ROI, using data to continuously optimize tactics.

Requirements

• Experience: Minimum of 5 years of hands-on B2B marketing communications experience, ideally within industrial manufacturing, HVAC, mechanical components, or engineering sectors.
• Self-Driven Mindset: Exceptional initiative, time management, and problem-solving skills with the ability to manage complex projects independently from concept to completion.
• Creative Vision: Strong creative flair for visual storytelling, branding, and turning technical specs into engaging marketing narratives.
• Education: Bachelor’s degree in Marketing, Communications, Business, Graphic Design, or a related field.
• Technical Aptitude: Ability to quickly grasp and translate engineering concepts (air movement, fan performance, energy efficiency) for diverse audiences.
• Onsite Presence: Ability to work full-time onsite in Lincolnton, NC, with capacity for occasional travel to trade shows (AHR Expo, Car Wash Expo).
• Tools & Software: Proficiency with CRM/marketing automation systems, CMS platforms (e.g., WordPress), and email marketing platforms.

Preferred

• Hands-on experience with CRM and Marketing Automation platforms, preferably HubSpot.
• Proven experience in lead generation, lead nurturing, funnel management, and marketing-to-sales handoff processes.
• Experience designing and optimizing marketing workflows, reporting dashboards, and campaign performance metrics.
• Hands-on design skills using Adobe Creative Cloud (InDesign, Photoshop, Illustrator) or Canva to produce graphics in-house.
• Proven track record in SEO strategies and B2B LinkedIn campaign management.
• Experience working within an international or parent/subsidiary corporate structure.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance