Director, Marketing & Communications

Austin, TX (On-site)

$65K/yr – $85K/yrDirector/Executive7+ years expFull time

Posted 3 hrs ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and execute PRO's integrated marketing and communications strategy to grow membership, partners, and brand awareness, while advising the CEO and stewarding the brand across all channels.

Lead brand management and strategic marketing initiatives
Oversee digital, content, and social media programs
Drive membership growth, partnership activation, and event PR efforts

Job Description

Responsibilities

Strategic Leadership & Brand Management - Develop and execute an integrated marketing and communications strategy that strengthens the PRO brand, expands membership and partner awareness, to drive engagement and growth.
Strategic Leadership & Brand Management - Serve as the primary strategic marketing advisor to the CEO, aligning organizational priorities, annual communications calendars, and stakeholder messaging.
Strategic Leadership & Brand Management - Act as PRO's brand steward, ensuring consistent application of brand standards, visual identity, and naming conventions across all channels and collateral.
Strategic Leadership & Brand Management - Represent marketing and communications at board meetings, committee meetings, and organizational events as requested.
Strategic Leadership & Brand Management - Stay current on industry trends and best practices in sports marketing and association communications; champion new strategies and tools across the team.
Digital Marketing, Content & Social Media - Oversee content strategy and development across all platforms including social media (daily), email (weekly), the PRO website, and print/digital collateral.
Digital Marketing, Content & Social Media - Write and/or direct all copy for PRO communications including web, social, email, and printed materials.
Digital Marketing, Content & Social Media - Manage and optimize the PRO website, member community (The Huddle) and LMS, including content governance, performance analytics, and SEO strategy.
Digital Marketing, Content & Social Media - Develop and execute social media and advertising strategies that drive engagement, brand growth, and community responsiveness.
Digital Marketing, Content & Social Media - Deploy and measure content performance; make data-driven decisions on channel strategy and creative investment.

Requirements

Minimum 7–10 years of progressive marketing and communications experience, including demonstrated design acumen and success leading integrated, metrics-driven campaigns.
3–5 years of people management experience.
Previous experience in professional sports, association management, a marketing agency, or a mission-driven nonprofit strongly preferred.
Experience supporting membership development, partnership activation, and/or revenue-generating marketing initiatives.
Experience managing digital platforms, CRM systems, and marketing technology stacks.
Minimum 2–4 years coordinating membership engagement activities in a professional, nonprofit, sports, or related environment.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects).
Experience with website platforms and working knowledge of HTML/CSS.
Proficiency in social media platforms and management/scheduling tools.
Experience with CRM and project management software (e.g., Salesforce, Airtable, G Suite, Personify).