Responsibilities

• Lead, mentor, and develop an eight-person team across Marketing and Communications (4) and Event Services (4), building a culture of collaboration, accountability, and service excellence
• Set clear goals, provide regular coaching and feedback, and conduct performance reviews for all direct reports
• Establish and continuously refine workflows and processes across both departments to ensure operational efficiency and cross-team cohesion
• Serve as a senior member of the Advancement leadership team, contributing to organizational strategy, budget planning, and institutional priorities in partnership with the Chief Advancement Officer
• Develop and execute an integrated annual marketing and communications strategy that builds the Library's brand, grows community awareness, and drives measurable program and event attendance
• Serve as the Library's primary brand steward, owning and protecting voice, visual identity, and messaging consistency across all touchpoints
• Lead all earned media strategy: cultivate and maintain relationships with local, regional, and statewide press; serve as primary media contact and institutional spokesperson
• Write and prepare executive communications including talking points, speeches, and media briefs for the Library Director and senior leadership
• Oversee all digital and traditional channels: social media, email marketing, website content, print, advertising, and direct mail
• Develop and track KPIs and performance metrics; translate data into actionable strategy

Requirements

• 7+ years of progressive experience in marketing, communications, media relations, or event services management, with at least 3 years in a director or senior leadership role
• Demonstrated experience managing and developing multi-person teams
• Proven on-camera spokesperson experience in broadcast, digital video, or live public settings -- comfortable and compelling in front of a camera or at a podium
• Demonstrated social media strategy experience across multiple platforms
• Strong written and verbal communications skills; exceptional storytelling instincts
• Budget management experience

Preferred

• Experience managing venue rentals or event services as a revenue-generating function, including client relations, pricing, and capacity planning
• Familiarity with A/V systems, production equipment, or technical event support operations
• Background in a public library, nonprofit, academic institution, arts organization, civic engagement, or other mission-driven environment
• Experience developing executive communications, media training programs, or spokesperson preparation
• Familiarity with CRM platforms (e.g., Salesforce, Bloomerang), event management software, marketing automation tools, and analytics dashboards
• A genuine passion for public services, literacy, community access, and the unique role libraries play in civic life

Benefits

• Grade 35; pay range $111,675.20 to $167,523.20. Compensation is commensurate with experience.
• This is a full time position and includes excellent benefits such as paid vacation, health and life insurance, and Utah Retirement Systems benefits.
• A mission-driven culture where your work directly and visibly serves the Salt Lake City community
• Senior leadership role with real strategic influence and a seat at the Advancement table
• A rare opportunity to lead a unified Marketing, Communications and Event Services operation at one of Utah's most beloved and trusted public institutions