Sr. Director, Digital Experience Marketing Lead

Responsibilities

• Marketing Strategy for Digital Experiences — Shape the vision, priorities, and roadmap for the marketing of Pfizer’s digital experiences, ensuring each destination supports the whole.
• Marketing Execution Across Owned Platforms — Translate strategy into marketing plans, content priorities, launch readiness, and marketing optimization plans across Pfizer digital experiences.
• Connected Digital Experience Leadership — Partner with Digital Product Experience (DPX) to connect consumer and HCP experiences across Pfizer digital platforms and surfaces, ensuring messaging and journeys are coordinated, coherent, intuitive, and aligned to customer needs, brand objectives, and business priorities.
• Team Leadership and Talent Development — Lead, coach, and develop four direct reports; Foster a culture of innovation, accountability, and excellence. Lead cross-functional working groups and steering committees to align priorities, timelines, and KPIs.
• Enterprise Partnership and Influence — Serve as the senior BM&S digital experience partner to DPX, GTM, brand teams, media, Pfizer Brand, analytics, operations, legal, medical, regulatory, privacy, accessibility, agency, and platform teams; influence priorities and decisions across matrixed teams.
• Agency and Vendor Management — Manage relationships with top-tier marketing and creative agencies. Ensure strategic alignment, budget discipline, and world-class execution and impact.
• Governance and Prioritization — Establish governance and own intake, prioritization, and decision-making processes for marketing that align digital investments, roadmaps, content needs, journeys, and timelines across brands and enterprise partners.
• Performance, Learning, and Optimization — Partner with analytics, media, DPX, and platform teams to define KPIs, assess performance, identify journey gaps, and translate insights into optimization priorities.
• Risk, Compliance, and Standards Alignment — Ensure strategies and execution uphold Pfizer’s regulatory, legal, medical review, privacy, accessibility, brand, and promotional standards while enabling quality execution at scale.

Requirements

• Bachelor’s degree with 12+ years, or MBA/MS with 10+ years, of relevant experience in marketing, digital strategy, omnichannel marketing, customer experience, or related commercial roles.
• A minimum 5+ years managing marketing teams and influencing cross-functional teams in a matrixed organization.
• Demonstrated track record developing connected digital, owned-channels
• Experience partnering with technology, digital product, media, analytics, brand, operations, legal, medical, and agency teams to deliver complex marketing initiatives at scale.
• Strong strategic planning, governance, prioritization, and stakeholder management skills, including the ability to align senior leaders around decisions and tradeoffs.
• Experience using performance insights, journey data, and channel analytics to optimize owned digital experiences and guide investment decisions.

Preferred

• Life sciences or pharmaceutical experience, including familiarity with US promotional review processes and regulated digital marketing environments.
• Experience leading marketing teams, including owned web, portal, patient support, HCP engagement, or consumer digital experience work.
• Understanding of consumer and HCP journeys and how owned channels, media, brand engagement, access support, and service experiences connect across healthcare.
• Strong executive presence and ability to influence senior DPX, GTM, brand, media, analytics, and agency partners.
• Exceptional collaboration and problem-solving skills; able to drive alignment from strategy through execution in ambiguous, fast-moving environments.
• Upholds Pfizer's Core Values of Excellence, Equity, Courage, and Joy.

Benefits

• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage.