Digital Marketing Manager

Responsibilities

• Translate established digital marketing priorities into plans and initiatives that support audience engagement, optimize the customer journey, and support organizational and business objectives.
• Lead, coach, and develop the digital marketing team by establishing clear expectations, providing ongoing feedback, managing performance, and fostering a collaborative, customer-focused culture.
• Develop and implement digital marketing plans and initiatives that align with organizational priorities, marketing strategies, business objectives, and leadership direction across email, web, marketing technology, and other digital channels.
• Oversee website and email marketing plans and execution to ensure digital experiences support audience engagement, business goals, and integrated marketing campaigns.
• Lead email marketing planning and scheduling, ensuring communications are appropriately prioritized and coordinated across business areas and aligned with organizational messaging, customer needs, and campaign objectives.
• Evaluate and optimize the end-to-end customer journey across digital channels, identifying opportunities to improve user experience, engagement, conversion, retention, and overall customer satisfaction.
• Partner with marketing strategists, content strategists, social media, creative services, analytics, IT, and business stakeholders to ensure digital channels support integrated marketing campaigns and cohesive customer experiences.
• Partner with Marketing leadership to provide leadership for the organization's marketing technology ecosystem while leveraging data, emerging technologies, and digital best practices to improve marketing performance.
• Collaborate with Marketing leadership, Information Technology, and business leaders to maximize the effectiveness of digital platforms, improve channel capabilities, and identify opportunities for technology enhancements.
• Lead the ongoing optimization of the organization's marketing technology ecosystem by identifying, evaluating, and implementing tools that improve customer engagement, marketing automation, audience segmentation, analytics, lead generation, and campaign effectiveness for both B2B and B2C audiences.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, Information Systems, or related field, or an equivalent combination of education and experience.
• At least 7 years of progressively responsible experience in digital marketing, marketing technology, marketing operations, or a related field, including management experience with direct accountability for leading and developing marketing, digital, or project management professionals.
• Experience developing and executing integrated digital marketing plans and initiatives across web, email, marketing automation, and other digital channels.
• Experience leading marketing technology initiatives and collaborating with Information Technology to implement and optimize digital platforms.
• Experience managing complex marketing projects, improving operational processes, and using digital analytics and customer insights to drive informed decision-making and continuous improvement.
• Demonstrated leadership skills with experience coaching, developing, and managing high-performing digital marketing and marketing project management teams.
• Expertise developing and executing integrated digital marketing plans and initiatives across email, websites, marketing automation, and other digital channels that support organizational and business objectives.
• Strong understanding of website strategy, user experience, customer journey mapping, audience engagement, and conversion optimization.
• Experience with marketing technology platforms, CRM systems, marketing automation, digital analytics, and customer data strategies. Experience with Sitecore CMS and Informz email marketing platform preferred.
• Strong understanding of integrated marketing principles with the ability to align digital plans and channels with enterprise marketing campaigns and business priorities.

Preferred

• Experience with Sitecore CMS and Informz email marketing platform preferred.

Benefits

• In addition to the salary range listed, we offer a wealth of benefits to make working at AACN even more rewarding. Benefits include generous paid time off, low-cost health plans for medical and mental health services, dental, and vision, company-paid life and short-term disability insurance, a variety of other benefits, and retirement savings program with employer matching and additional company contribution. AACN is committed to a people-centered culture of workplace excellence and belonging, and offers various alternative and flexible work arrangements to support work/life balance for our team members.