Digital Marketing Leader

Responsibilities

• Own and execute WeLink's marketing strategy across consumer, community, and government-funded initiatives.
• Develop integrated marketing plans, budgets, timelines, and KPIs that support market expansion, brand awareness, lead generation, and subscriber growth.
• Identify new opportunities to reach target audiences, improve customer acquisition, and increase marketing effectiveness.
• Lead paid digital advertising across Google, Meta, and other relevant platforms.
• Develop and test audience targeting, geographic targeting, creative, messaging, and promotional strategies.
• Monitor and optimize key performance metrics, including cost per lead (CPL), customer acquisition cost (CAC), conversion rates, and return on investment (ROI).
• Use campaign data, customer insights, and market trends to identify opportunities for improvement and scale successful initiatives.
• Partner with sales and operations teams to strengthen lead management, conversion, and customer acquisition processes.
• Improve landing pages, website messaging, user experience, and conversion paths to turn website traffic into qualified leads and subscribers.
• Lead search engine optimization (SEO) initiatives and explore emerging opportunities in AI-driven search, answer engine optimization (AEO), and generative engine optimization (GEO).

Requirements

• Demonstrated experience leading digital marketing strategy and executing campaigns that generate measurable business results.
• Strong knowledge of paid advertising platforms, particularly Google Ads and Meta Ads.
• Experience with SEO, website optimization, landing pages, analytics, and conversion rate optimization.
• Ability to interpret marketing data, evaluate campaign effectiveness, and make data-driven decisions.
• Strong understanding of customer acquisition, lead generation, audience targeting, and performance marketing.
• Experience managing marketing budgets, external vendors, creative resources, and multiple projects simultaneously.
• Excellent communication, project management, and cross-functional collaboration skills.
• A balance of strategic thinking and hands-on execution—you can set the direction and roll up your sleeves to get the work done.
• Expertise in the full Adobe Creative Suite and Google Suite tools

Benefits

• Medical insurance, including an employer HSA contribution
• Dental and vision insurance
• Short-term and long-term disability coverage
• 401(k) with company match
• Paid time off (PTO)