Responsibilities

• Build on and expand the value prop of FLX to become a best-in-class Loyalty program – that drives frequency and brand love.
• Scale the program with key acquisition levers and strategies while building strong incentives for guest retention and connection to the banners and our brand platforms.
• Integrate existing offer and CRM touchpoints to create a Lifecycle based approach that drives up spend/customer and rev/interaction.
• Lead the holistic customer communication strategy to drive growth and sales.
• Oversee CRM and Lifecycle marketing programs, inclusive of our owned media calendar, email and push marketing programs and strategies.
• Partner with data, digital, and brand teams to design lifecycle messaging, campaign triggers, and loyalty offers.
• Align lifecycle strategies with loyalty benefits, brand campaigns, and digital initiatives.
• Oversee testing, personalization, and optimization initiatives to improve engagement, retention, and conversion.
• Build a channel segmentation strategy that drives both acquisition and retention.
• Drive our channel marketing strategy that grows channel size in both subscribers and revenue contribution.

Requirements

• 8+ years in loyalty, CRM, or lifecycle marketing roles
• 3+ years experience as a people leader
• Proven track record of building or scaling loyalty and CRM programs that drive measurable business outcomes
• Strong lifecycle marketing expertise across email, SMS, push, and in-app
• Analytical mindset with the ability to connect data to business impact
• Excellent cross-functional leadership and communication skills, with proven ability to influence senior stakeholders
• Proven success in developing and executing a loyalty program, preferably within QSR, fast-casual, or related sectors
• Strong understanding of digital marketing tools, CRM, analytics, and performance metrics
• Excellent project management skills, with the ability to manage multiple campaigns and initiatives simultaneously
• Digital marketing, channel marketing, or retail marketing with a focus on digital channels

Preferred

• Knowledge and interest in sneaker culture is a plus!

Benefits

• Employee Discount
• Paid Time Off
• Paid Paternal Leave
• Medical | Dental | Vision Coverage
• 401(k) | Roth 401(k)
• Life Insurance
• Flexible Spending Account
• Opportunities for Advancement
• Tuition Reimbursement for Qualified Courses
• Strong Company Culture