Senior Marketing Manager, Loyalty

Responsibilities

• Own the loyalty marketing strategy. Define and evolve the Tripadvisor Rewards value proposition and tiering strategy, and shape how the program shows up to members.
• Run the campaign engine. Plan and execute always-on and calendared campaigns — Welcome Offer optimization, sales events (e.g., Travel Deal Tuesday), sweepstakes, challenges, and partner-funded promotions — across paid and owned channels.
• Lead cross-functionally. Drive alignment with product, engineering, design, and analytics to test and launch new program mechanics, from offer targeting to member perks.
• Build the business case with data. Use booking and program data — member behavior, redemption, tier progression, holdout/incrementality results — to prioritize what to build next and prove out ROI to leadership.
• Measure what matters. Work with analytics to run and interpret holdout/control tests, and translate results into clear go/no-go calls and next steps.
• Benchmark the competition. Track best-in-class loyalty programs (e.g., Starbucks, Nike, Sephora) to inform our approach to tiering, gamification, and member value.
• Do the work at every level. Set strategy one day, brief creative or QA an offer the next.

Requirements

• 5+ years of hands-on marketing experience working across the full spectrum from strategy to execution — in travel, e-commerce, subscription, or retail. You are equally able to build a program vision and ship a campaign.
• A track record of product marketing work — translating product capabilities into clear member-facing value propositions and go-to-market plans.
• Strong analytical skills — comfortable working with data - either in partnership with analytics and data science teams or working independently - to define metrics and interpret test results. You should be able to pull your own data using AI tools and dashboards.
• A proven track record of cross-functional leadership — driving alignment and momentum across product, engineering, design, analytics, and CRM in a fast-paced, iterative environment; comfort operating with ambiguity and evolving scope.
• A bias for action and comfort working with limited resources.
• Excellent written and verbal communication skills; able to flex between an executive-level strategy narrative and a detailed campaign brief.
• Skilled at using AI tools to speed up research, analysis, and automate tasks in your day-to-day work.

Preferred

• Experience in loyalty or membership programs and an understanding of program economics and performance
• Familiarity with marketplace/two-sided dynamics (e.g., supplier- or partner-funded offers).
• Experience at a tech company.
• Experience in travel, experiences, or marketplace businesses.

Benefits

• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses
• “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team.
• Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
• Donation matching. Give back? Give more! We match qualifying charitable donations annually.
• Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
• Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
• Travel perks. We believe that travel is employee development, so we provide discounts and more.
• Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
• Health benefits. We offer great coverage and competitive premiums.
• Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.