Responsibilities

• Own the daily programming and deployment of guest communications in Braze, including emails, push notifications, and in-app messages, on a tight, week-ahead production timeline.
• Provide hands-on technical support for offers and promotions, including building, testing, and QA of offers, links, and rewards across Braze, Punchh, Olo, and NomNom prior to launch.
• Use behavioral data, segmentation, predictive insights, and AI-enabled decisioning to improve personalization and determine the most relevant message, offer, product, channel, and timing for individual guests and audiences.
• Own digital and loyalty KPIs; use SQL to analyze performance, connect loyalty growth to AUV growth, comp sales, and profitability, and translate findings into clear, compelling data stories for leadership.
• Build and optimize guest lifecycle strategies across key stages including acquisition, onboarding, engagement, frequency building, at-risk, win-back, and loyalty recognition.
• Champion the guest experience across digital channels by monitoring NPS and guest feedback, and partner cross-functionally to resolve guest and field inquiries, including loyalty account updates, deletion requests, and database management: opening/closing stores, digital menu, users, etc.
• Collaborate with the Marketing Department and cross-functional partners to QA all content, rewards, and outbound communications to ensure accuracy, using Wrike and Formstack to manage requests and workflows.
• Report weekly on digital sales, loyalty, and NPS trends, and recommend optimizations that increase guest count, guest ticket, comp sales, and market share.
• Continuously identify repetitive or manual processes that can be simplified, automated, or improved through AI, platform capabilities, or better workflow design.
• Stay current with emerging digital marketing and loyalty technology; identify and apply best practices to continuously improve program performance.

Requirements

• Bachelor’s degree in marketing, Advertising, Communications, Business, or a related field preferred; alternatively, three (3) to five (5) years of experience in digital marketing, CRM, loyalty marketing, or guest lifecycle marketing. Restaurant and/or retail industry experience preferred.
• Hands-on experience with Braze, including campaign programming, audience segmentation, email deployment, push notification deployment, and journey orchestration; Braze certification, preferred.
• Experience utilizing marketing and restaurant technology platforms such as Punchh, Olo, NomNom (administrator level), AppsFlyer, SolarWinds, Wrike, and Formstack strongly preferred.
• Proven success driving digital sales growth, loyalty engagement, and Net Promoter Score (NPS) improvement.
• Demonstrated experience connecting loyalty program performance to key business metrics, including AUV growth, comp sales, guest retention, and profitability.
• Experience managing marketing technology budgets and vendor relationships.
• Intermediate to advanced proficiency with Microsoft Office Suite, including Excel, PowerPoint, Outlook, and Word.
• Personal passion for fitness is a plus.
• Major Responsibilities / Specific Requirements: Proficiency in SQL to query, analyze, and validate guest, loyalty, and sales data.
• Strategic and analytical thinker with exceptional problem identification, critical thinking, and problem-solving skills.

Benefits

• great benefits package
• free smoothies
• flexible work schedules
• office lunches and parties
• monthly fitness challenges
• free gym access
• and more fun activities to make Smoothie King a happy and healthy place to work.