Responsibilities

• Manage operational planning, coordination, and execution for loyalty initiatives
• Manage project timelines for program launches and updates
• Manage the Celebrations Passport program, ensuring we are communicating with members is a meaningful way, driving engagement, and incrementality,
• Coordinate the testing of new loyalty offers, promotions, and initiatives ensuring alignment across CRM, Product, Analytics, Marketing and other cross-functional teams
• Maintain documentation of loyalty rules, benefits, and eligibility criteria
• Support product feature releases and UAT testing
• Maintain loyalty dashboards and KPI reporting, monitor wallet usage and redemption trends
• Provide reporting and insights on the loyalty program and support experiment performance tracking and trends

Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field.
• 2–5 years of experience in marketing, CRM, loyalty marketing, customer engagement, retention marketing, or a related role.
• Understanding of customer lifecycle marketing, segmentation, and engagement strategies.
• Experience coordinating cross-functional initiatives with Marketing, Product, CRM, Analytics, or Technology teams.
• Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent written and verbal communication skills with strong attention to detail.

Preferred

• Experience supporting and executing customer loyalty, rewards, membership, or retention programs.
• Proficiency in marketing analytics and reporting, with the ability to translate data into actionable insights and recommendations.
• Experience with e-commerce, marketplaces, or CPG
• Experience using CRM and marketing automation platforms such as Salesforce, Braze, HubSpot, Adobe Campaign, or similar tools.

Benefits

• Comprehensive medical, dental, and vision coverage
• 401(k) with company match
• Paid time off and company holidays
• Employee discounts across our family of brands
• Career growth opportunities within a leading eCommerce organization
• Exposure to enterprise-scale technology initiatives and executive stakeholders