Senior Marketing Specialist - Loyalty Marketing (Hybrid - Seattle, WA)

Seattle, WA (Unknown)

$80K/yr – $132K/yrSenior Level3+ years exp

Posted 1 day ago

Job Summary

Own and optimize retail campaign strategy and end-to-end execution while collaborating across analytics, finance, creative, technology, and merchant teams to drive measurable business outcomes.

  • Owns campaign strategy and readiness with data-informed planning
  • Coordinates cross-functional execution and post-campaign learning

Job Description

Responsibilities

  • Campaign Strategy and Delivery Contributes to discovery and strategy development — informing messaging, channel mix, and audience recommendations by applying past campaign performance (financial, customer, channel) to help solve the intended business outcome. Translates strategy, customer experience, insights, and available capabilities into channel plans and recommendations that drive business outcomes.
  • Campaign Execution and Readiness Owns and coordinates execution end to end — ensures creative delivers on campaign objectives, the intended customer experience is executed effectively, and campaigns are launch-ready through seamless execution and proactive risk mitigation. Owns campaign performance management, optimizing results through real-time monitoring and adjustments during the campaign while evaluating post-campaign performance to identify learnings and inform future initiatives.
  • Cross-functional Collaboration Communicates and influences effectively across all levels — translating campaign strategy and outcomes into clear, actionable insight for stakeholders and leadership, including status updates, escalation, and solution-oriented recommendations. Coordinates and communicates campaign readiness across all execution teams to ensure smooth delivery — with close attention to detail and strong working knowledge of all timelines and moving pieces. Partners and builds trusted relationships across Analytics, Finance, Operations, Creative, Credit, Events, Merchants, Technology, Legal & Compliance, Digital Merchandising, Visual Merchandising, and Media partners.

Requirements

  • Bachelor's degree required.
  • 1-3 years of experience in marketing, campaign management, loyalty program marketing, or a related field, ideally within a retail or consumer-focused environment. Experience managing consumer marketing campaign execution and delivery is a plus.
  • Demonstrated experience applying customer and performance data to inform campaign strategy.
  • Experience owning launch and quality validation processes, with strong attention to detail.
  • Strong written and verbal communication skills, with the ability to influence and articulate recommendations directly to stakeholders and leadership.
  • Skilled collaborator, able to work effectively across a variety of teams and functions.
  • Familiarity with modern marketing technologies and platforms, and proactively integrating AI into daily ways of working.

Preferred

  • Experience managing consumer marketing campaign execution and delivery is a plus.

Benefits

  • Medical/Vision, Dental, Retirement and Paid Time Away
  • Life Insurance and Disability
  • Merchandise Discount and EAP Resources
  • This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more.
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Nordstrom

3.6 Glassdoor

At Nordstrom, we empower our employees to set their sights high and blaze their own trails. This is a place where your success and growth are truly a result of your own efforts and achievements. Our teams are made up of motivated people who work hard to become leaders within the company, at all levels of the organization. These well-traveled paths show how hard work, loyalty, a competitive spirit and your unwavering commitment to the customer can take you and your career to new places. In addition to being a great place to have a career, we’re also committed to respecting the environment and supporting our communities. To learn more, check out NordstromCares.com.Interested in joining the Nordstrom team? See some of our current opportunities under our Careers tab or visit careers.nordstrom.com to apply today.

Founded in 1901
Seattle, Washington, USA
47K employees (5,005 in marketing)
61% recommend to a friend
72% CEO approval

Salaries

Posted range

$80K/yr – $132K/yr

Taken straight from the job posting.

See all Nordstrom salaries

Funding

Total Funding
$969.4M
Last Raise
$294.4M
Post IPO Equity, 3 years ago

Funding History

  • Feb 2023
    Post IPO Equity
  • Sep 2022
    Post IPO Equity • $294.4M
  • Jun 2021
    Post IPO Secondary

Traffic Signals

Monthly Visitors
55.5M
Monthly Google Ads Budget
$679.8K
Traffic Source Mix
Search
32.2%
Direct
58.4%
Referral
5%
Social
3.1%
Paid
1.1%

Headcount Trend

Current headcount: ~47.3K

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