SR DIR, MARKETING OPERATIONS

Responsibilities

• Marketing Leadership Operations
• Translates Marketing priorities into clear organizational priorities, workstreams, milestones, owners, and operating plans.
• Leads the process to design a calendar of sales-driving programs, product launches, promotions, brand moments, value initiatives, and customer programs that can be brought to market cohesively across paid, owned, earned, digital, restaurant, and franchise channels.
• Establishes and manages the operating cadence for the Marketing organization, including leadership forums, business reviews, planning cycles, and decision-making forums.
• Connects work across Marketing functions to reduce silos, duplication, conflicting priorities, and executional gaps.
• Leads preparation for critical CMO and Marketing Leadership Team reviews, ensuring decisions are framed clearly and leaders have the information needed to make them.
• Marketing Calendar & Commercial Planning
• Leads the development and ongoing management of the annual integrated Marketing calendar, translating business, brand, menu, value, customer, and growth priorities into a cohesive commercial plan.
• Partners with Brand Marketing, Product Marketing, Culinary, Digital & Growth, Communications, Operations, and other functions to build commercialized programs that connect compelling customer propositions with products, offers, experiences, and marketing.
• Integrates product innovation, promotions, value, brand programs, partnerships, cultural moments, loyalty and digital initiatives into one connected Marketing calendar.

Requirements

• Education - Bachelor's degree in Marketing, Business Administration, Finance, Operations, Project Management, or related field required. MBA or advanced degree preferred.
• Experience – 12+ years of progressive experience in marketing operations, business operations, portfolio management, integrated marketing, program management, agency operations, consulting, or related disciplines. Experience within the Restaurant, Consumer Products, Retail, Hospitality, or Franchise industries strongly preferred. Demonstrated experience building and leading operating systems across complex organizations, including portfolio and intake governance, capacity planning, budget management, agency operations, cross-functional workflows, and large-scale launch management.
• Leadership Competencies
• Operates as a decisive integrator, connecting priorities, people, resources, decisions, and execution across the organization.
• Demonstrates exceptional judgment and knows when to solve, when to challenge, when to force a trade-off, and when to escalate.
• Balances operational discipline with pragmatism, ensuring process enables the work rather than slowing it down.
• Holds leaders and teams accountable to commitments while building trusted, collaborative relationships.
• Demonstrates strong financial and commercial judgment when allocating resources and managing budgets.
• Builds alignment across diverse stakeholders and functions.
• Develops high-performing teams through clear expectations, coaching, engagement, and talent development.

Preferred

• MBA or advanced degree preferred.

Benefits

• medical, dental, vision, Health Spending Account (HSA), Flexible Spending Account (FSA), Life and Disability Plans, 401(k) plan with company match, Legal Plan, Pet Insurance, Tuition Reimbursement, and Employee Assistance Program.